Gumtree Group has announced a new partnership with independent media company, Australian Community Media (ACM), that will provide a range of content, cross-listing and advertising opportunities for both businesses, reaching a combined online unique audience of 7.1 million Australians per month, according to Ipsos iris.
The partnership between Gumtree Group and ACM includes three key outcomes:
The CarsGuide editorial brand to become the exclusive provider of expert-led automotive reviews, news and video content across ACM’s trusted and respected network of mastheads, websites ACM’s AgTrader marketplace listings syndicated to Gumtree; and Cross-promotion and integrated advertising solutions for both companies across their unique mastheads and platforms.
Between Gumtree Group’s brands, which includes CarsGuide and Autotrader along with the Gumtree online marketplace, and ACM’s publications and community-based platforms, this partnership forms a new combined media platform for Australian consumers and advertisers.
“This partnership represents a major step forward in how media and marketplaces work together in Australia,” said Gumtree Group CEO, Tommy Logtenberg.
“By combining ACM’s trusted community platforms with the reach of CarsGuide, Gumtree and Autotrader, we are creating one of the country’s most comprehensive networks. Together, we can deliver unparalleled value to consumers through richer content and choice, while unlocking new growth opportunities for advertisers.”
CarsGuide is where Australia researches, buys and sells new and pre-owned vehicles. A cornerstone of the agreement between the companies will see ACM audiences access expert car reviews, vehicle comparisons, and news in their favorite regional mastheads provided by CarsGuide’s trusted team of auto experts.
ACM managing director, Tony Kendall, was excited to offer CarsGuide’s dynamic auto content across ACM’s print and digital channels.
“ACM’s portfolio is about connecting with communities, and this new partnership with the Gumtree Group will greatly benefit our audience. CarsGuide’s independent, expert-led content is a highly valued resource with car buyers and fans in rural and regional areas,” he said.
“With more shared platforms on offer across ACM’s daily and non-daily newspapers, websites and specialty brands, the partnership will provide an enhanced suite of advertising and sponsorship solutions, including digital display, branded content, print and 1P data access.
Gumtree Group director of advertising, Jessica Hunter, said the partnership with ACM will create significant opportunities for advertisers.
“This alliance is a powerful testament to the synergy between our two companies. By uniting two of Australia’s most trusted local platforms, we are building a unique data-led solution that will enable advertisers to activate our combined first-party data and achieve meaningful scale across both metro and regional areas, giving them more ways to connect with audiences across digital, print and event solutions,” she said.
The partnership between Gumtree Group and ACM commences immediately, with AgTrader listings syndicated to Gumtree in the coming weeks, followed by Carsguide’s expert-led content exclusively landing on ACM outlets in the coming months.
