GroupM Increases Maternity And Paternity Leave

GroupM Increases Maternity And Paternity Leave
SHARE
THIS



Media company, GroupM, is launching a number of new initiatives, starting from today, in an effort to solidify diversity in the workplace.

GroupM CEO John Steedman outlined the new changes at the company’s ‘Lean In’ event in Sydney this morning. To GroupM, diversity doesn’t just mean gender. It encompasses all aspects of life; race, religion, sexual orientation.

The iniatives were thought up by GroupM’s NCo, a group of staff who find ways to create a better company culture and help increase the retention of young staff.

“It’s essentially a set of topics pertaining to our business that we believe, well they believe, that we could do better in terms of how we handle ourselves,” said Steedman.

“Ensuring diversity within our business is not a feel-good exercise. Diversity is an important ingredient for success in any business, by bringing different perspectives and experiences to the collective effort. As such, we are excited about these initiatives put forward by our NCo star achievers and I truly believe they will have an incredibly positive impact on our business and that of our clients.

“The improvement of our parental leave policy follows an extensive benchmarking exercise, and we can confidently say it represents a best-in-market policy. We are applying a tiered system, with new policies exemplifying a 30% to 130% increase in paid parental leave from what was previously offered. We’re really excited about the opportunity to ensure we are retaining and attracting the best talent in the media industry.”

Drawing on the hot water GroupM found itself in near the end of last year when it was revealed one of the Group’s agencies, Mediacom, had overcharged some clients, Steemand praised the Group for its handling of the situation.

“We’ve had some tough times as an organisation over the last few months,” he said. “I think we’ve taken the right approach as an organisation. We’ve been honest, open and transparent, not only with our clients, but with you guys in terms of reporting what is going on.”

The initiatives launched include:

  • Maternity and paternity leave policy: increased to 16 weeks’ paid leave for women (from 12 weeks), and four weeks for men, to improve the transition from parenthood back into the workforce.
  • GroupM Path Sponsorship program: a new outcome-driven sponsorship program in which promising young individuals are partnered with a ‘sponsor’ – a senior person within their agency, who will then be held accountable for the sponsee’s training and development.
  • The Floor is Closed initiative: to address the misconception that part-time and remote workers don’t produce the same level of output as their full-time colleagues, GroupM will close the floor in a symbolic gesture to demonstrate its commitment to creating flexible workplace conditions, and help all employees realise their potential and ability to work remotely. For one day in April, GroupM employees will not be showing up to their desks and instead will work remotely with the goal of learning that their output doesn’t rely on the hours they sit at their desks.
  • Childcare Centre: recognising that it is more expensive to put a child through daycare than it is to put them through university, GroupM is investigating the creation of a GroupM childcare centre to enable its people to easily return to the workforce after they have children.

Lead image:  (From Left): Lauren Turner, John Steedman (GroupM CEO), Maile Carnegie (managing director Google Australia), Nicole Sheffield (CEO NewsLifeMedia), Ariel Riskind, Kathryn McIntosh.

 

Please login with linkedin to comment

Adshel Advertising Standards Bureau Criteo

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]