Pet-focused media channel Fur Media’s digital out-of-home network is set to grow to 300 screens across Australia as brands look to connect with pet owners.
Since launching last year, Fur Media has expanded its vet screens digital out-of-home network, adding an additional 100 screens in the past six months alone.
The growth has transformed the network into a nationwide offering, with screens now on display in 300 high-traffic vet receptions in South Australia, Western Australia, NSW, Victoria and Queensland.
Fur Media will continue to add screens across its network, with almost 200 set to be rolled out in the new year.
Fur Media’s growth has been backed by a number of advertising partnerships over the past 12 months, including pet food provider, Mars Petcare, animal healthcare brand, Elanco, Australian entertainment company, Village Roadshow, animal charity, RSCPA, premium dog and cat food producer, Royal Canin, parasite treatment company, Bravecto, pet store Swaggle, pet food brand Lyka and Disney Plus and Kmart.
Late last year, Fur Media signed an exclusive sales partnership with Bondi Vet, one of Australia’s most recognised pet brands. The partnership sees Fur Media handle all advertising, media sales and distribution for Bondi Vet’s social media and digital platforms, including YouTube, Facebook, Instagram and TikTok, as well as providing bespoke content packages for distribution on Bondi Vet’s channels, aimed at delivering highly engaging content to animal-loving audiences.
“Australia has always been a nation of pet lovers, and the rapid growth of our network is demonstrative of the demand. Our digital out-of-home offering reaches a captive audience of pet owners in vet receptions, and with pet owners spending an estimated $21.3 billion on their pets each year, there is huge demand from brands are looking to connect in meaningful moments,” Fur Media, co-founder, Nic Cann, said.
“Since launching last year, we’ve tripled the size of our network and expanded across the country. The Bondi Vet partnership has also been transformative as brands seek to align with the well-loved pet brand. And with plans to hit 500 screens next year, there’s no doubt that pet owners, vets and brands are crying out for pet-friendly content,” Cann added.
Australia’s pet ownership rate has continued to rise post-pandemic, with 73 per cent of households across metropolitan, regional and remote Australia now home to one or more pets, taking total pet numbers to more than 31.6 million.
