Fur Media has announced a sales partnership with content brand Bondi Vet that will see the agency handle all advertising, media sales and distribution for Bondi Vet’s social media and digital platforms, including its YouTube, Facebook, Instagram and TikTok accounts.
Fur Media will also work with advertisers to provide bespoke content packages for distribution on Bondi Vet’s channels, aimed at delivering engaging content to animal-loving audiences.
“We are absolutely thrilled to unveil this exclusive partnership with Bondi Vet. As we continue to grow the pet media space nationally, partnering with brands the calibre of Bondi Vet has been a critical part of our plans and we’re excited to see this collaboration come to fruition,” said Fur Media co-founder, Nic Cann.
“Bondi Vet has quickly become one of Australia’s most respected veterinary brands, offering content that both educates and engages pet owners. As a platform, Bondi Vet has a unique ability to genuinely connect with animal lovers, making it a key partner as we seek to build meaningful and authentic connections with animal enthusiasts in Australia and beyond.
“Our partnership with Bondi Vet really emphasises our commitment as a business to expanding our reach and engagement for animal care content through strategic media collaborations”.
“We’re excited to be working with the team from Fur Media. Having been part of the national TV and digital scene for many years, we know the value of building trusted, lifetime relationships with our audiences. We’ve already established a strong connection with pet owners, and our partnership with Fur Media will allow us to take this to new heights. The fact they are pet industry specialists is very important to us, giving us enhanced brand visibility and engagement, while also allowing like-minded brands to leverage our pet-focused audience,” added Derek Dyson, WTFN’s chief commercial officer.
Fur Media launched in April this year and has grown its digital out-of-home network to more than 100 high-traffic vet receptions across the country. Its network also includes a range of “pee-proof” digital screens, designed to withstand paws and tails, and a pet-friendly content delivery system.
The Bondi Vet partnership comes amid advertising partnerships with Sydney-based start-up Mad Paws, dog bed company Sash Beds and Pet Chemist for Fur Media.
Bondi Vet is known for its TV series and digital presence which showcases real-life veterinary stories. Owned by WTFN Entertainment, Bondi Vet shares emotional and educational content across multiple platforms to promote pet health, animal welfare and veterinary science.
The partnership is effective immediately.
