Free TV Australia’s Harold Mitchell Says Election Ad Blackout Is “A Joke”

Free TV Australia’s Harold Mitchell Says Election Ad Blackout Is “A Joke”
SHARE
THIS



Free TV Australia has hit out at what they call the “outdated” election advertising blackout, which applies only to commercial broadcasters.

The blackout is a provision of the Broadcasting Services Act which was passed by the Parliament in 1992, prior to the introduction of pay TV and widespread internet access in Australia.

Free TV chairman, Harold Mitchell AC, said, “The rules are yet another example of the failure of successive governments to keep pace with changes in technology and consumer behaviour.

“The so-called electronic media blackout has become a joke. With reports that up to 40 per cent of people are now pre-poll voting, the blackout is more meaningless than ever.

“We all know that from midnight tonight the political parties will simply transfer their advertising from television to other digital media platforms that are not regulated, such as digital news media sites and social media. For example, online news sites will be plastered with wall to wall political advertising, including video ads,” Mitchell added.

“We are calling on the new Parliament to get rid of this outdated provision which only serves to put commercial broadcasters at a disadvantage to all other digital media.

“It is hard to see what public interest is served by maintaining the blackout. Australians should be able to access information about elections on all digital media platforms.”

Please login with linkedin to comment

earned media trust

Latest News

Queerstories Podcast Joins Acast Creator Network For Season 3
  • Media

Queerstories Podcast Joins Acast Creator Network For Season 3

Queerstories, the award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, has joined the Acast Creator network.  The podcast is part of a national storytelling project curated by Maeve Marsden, which also features a book and event series, and has become wildly popular over the past four years. It will now be hosted […]

Treasury Wine Estates Unveils Snoop Dogg Voice-Activated OOH Campaign
  • Advertising
  • Campaigns

Treasury Wine Estates Unveils Snoop Dogg Voice-Activated OOH Campaign

Treasury Wine Estates has taken the launch of its latest varietal, 19 Crimes Snoop Cali Red, to the streets with an interactive campaign in collaboration with renowned Californian icon, Snoop Dogg. The campaign was created by Cashmere Agency in the US with regional roll out of the campaign led by Mindshare and Wunderman Thompson. Revolution360 […]