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Reading: Five By Five Global Unveils Branding For Inaugural UltraTrail Jervis Bay Event
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B&T > Marketing > Five By Five Global Unveils Branding For Inaugural UltraTrail Jervis Bay Event
Marketing

Five By Five Global Unveils Branding For Inaugural UltraTrail Jervis Bay Event

Staff Writers
Published on: 29th November 2024 at 10:07 AM
Edited by Staff Writers
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Five by Five has created a full branding solution for Australia’s latest UltraTrail event which will be taking place for the first time near Jervis Bay on June 28th, 2025.

The landmark event is intending to be a major sporting attraction for NSW and a family-friendly running festival with 22/53/106km options available as well as a 2.5km fun run for children.

The inaugural meet is extremely significant as it is the first time that the Indigenous communities of the lands surrounding Booderee National Park have made the grounds available for an event of this scale and will provide attendees with the chance to experience a one-of-a-kind track with some of the most idyllic scenery that NSW has to offer.

“The Five by Five team were in constant contact, led an efficient and effective process. At every step they were fully involved, full of ideas / strategies and heard clearly the type of event we were looking to achieve. Their advice has been incredible and very timely. They lead the way with a highly effective process and an amazing team to deliver incredible results,” said Sarah Malecki, co-founder of UltraTrail Jervis Bay.

“It was fantastic to work with the UltraTrail Jervis Bay team on such a unique project. The challenge of encapsulating the fun nature of the festival, the adventurous spirit of the trail running community, the natural beauty of the NSW South Coast, while paying respect to the local Indigenous communities was a wonderful experience!” said Matt Alchin, client director at Five by Five Global.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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