FIFA Dive Into The Streaming Industry With New Football Platform FIFA+

FIFA Dive Into The Streaming Industry With New Football Platform FIFA+
B&T Magazine
By B&T Magazine



The International Football Association (FIFA) have announced the launch of their new streaming platform, FIFA+, which will feature live football games from the world over, but also a number of new series starring high profile players such as Ronaldinho, Romelu Lukaku, Dani Alves and Lucy Bronze.

In a move to democratise football, FIFA is the first sporting federation to ever offer such an extensive streaming and content experience. The platform will offer live coverage from Europe’s topflight leagues, to previously unserved competitions from around the world in men’s, women’s and youth football.

By the end of 2022, FIFA+ will be streaming the equivalent of 40,000 live games per year from 100 Member Associations across all six confederations, including 11,000 women’s matches.

Ahead of the FIFA World Cup Qatar 2022, FIFA+ will be home to every FIFA World Cup and FIFA Women’s World Cup™ match ever recorded on camera, totalling more than 2,000 hours of archive content.

The FIFA+ Archive will launch with more than 2,500 videos dating back to the 1950s, with many more to come throughout the year.

FIFA+ will also provide unrivalled content delivering global storytelling featuring full-length documentaries, docuseries, talk shows and shorts. The first slate of FIFA+ Originals will feature Ronaldinho, Dani Alves, Ronaldo Nazário, Romelu Lukaku, Lucy Bronze and Carli Lloyd, among others.

FIFA president Gianni Infantino said: “FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally. This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023. It will accelerate the democratisation of football and we are delighted to share it with fans.”

The content on the FIFA+ platform will continue to grow and evolve in 2022, providing fresh, globally relevant as well as localised content across the year.

From launch, FIFA+ will bring the game to life through exclusive, world-class titles including:

Ronaldinho: The Happiest Man in the World – An exclusive, feature-length documentary offering extensive access to and never-seen-before archive of one of the most iconic players to have played the game. The 90-minute film directed by Stuart and Andrew Douglas, produced by Bernie Goldmann and by Simon Horsman and Jeffrey Soros of Los Angeles Media Fund, tells the unique story of the player’s life, charting his rise from the streets of Brazil to becoming one of football’s most loved players. Lionel Messi, Frank Rijkaard and Carles Puyol all feature and reveal what this FIFA Legend means to them.

Captains: Season 1 – A ground-breaking 8-part series from Fulwell 73 (Sunderland ‘Til I Die, All or Nothing: Juventus) following six captains as they lead their countries through qualification for the FIFA World Cup Qatar 2022™. The series, which will explore each individual’s leadership traits, features Luka Modrić (Croatia), Pierre-Emerick Aubameyang (Gabon), Brian Kaltak (Vanuatu), Andre Blake (Jamaica), Hassan Maatouk (Lebanon) and Thiago Silva (Brazil).

Croatia: Defining a Nation – This original feature-length documentary tells the story of how football unites and binds this nation and a group of friends who reached global recognition against the backdrop of the most extreme adversity. They each became legends and painted their country across the world. From acclaimed director Louis Myles (Kaiser: The Greatest Footballer Never to Play Football, Liverpool FC: The 30-Year Wait).

HD Cutz – An original 8-part docuseries with barber to the stars Sheldon Edwards talking food, fashion, music and, sometimes, football. Featuring the likes of Paul Pogba and Antonio Rüdiger, produced by MOTIF Pictures and Fever Media.

Dani Crazy Dream – An all-access 6 x 30-minute documentary series featuring Dani Alves, the most decorated player in history as he tries to make it to the FIFA World Cup 2022 in Qatar. Produced by Alves’s own production company, Maracanã Media.

Golden Boot – An original 4 x 48-minute docuseries interviewing the greatest FIFA World Cup goalscorers, produced by Goalhanger Films (Wayne Rooney: The Man Behind the Goals). Episode 1 sees Gary Lineker sitting down with Brazilian great Ronaldo Nazário to rewatch the 2002 FIFA World Cup.

Icons – A 5 x 26-minute docuseries showcasing five of the biggest game-changers of the women’s game: Wendie Renard, Lucy Bronze, Asisat Oshoala, Carli Lloyd and Sam Kerr telling their stories in their own words. Produced by Noah Media Group (14 Peaks: Nothing Is Impossible, Finding Jack Charlton).

Academies – The inside story of some of the greatest talent production lines in world football from Shoot the Company. Season 1 tells the story of RSC Anderlecht across 3 x 30-minute episodes.

From launch, FIFA+ will be available across all web and mobile devices, and across a range of connected devices soon. It will be available in five language editions (English, French, German, Portuguese, and Spanish), with an additional six languages to follow in June of 2022.




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