The Federal government has revealed when it will release an approach to market for its highly sought-after master media agency services contract.
According to the government’s AusTender website, media agencies will be invited to apply for the contract in the second quarter of the 2017-18 financial year.
Dentsu Mitchell has been handling the campaign-side of the contract since 2014, when it took over from UM.
The agency has also been responsible for all of the federal government’s non-campaign advertising after taking over from Adcorp in September last year.
