B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • NRL
  • Pinterest
  • Anthony Albanese
  • State of Origin
  • imaa
  • ARN
  • Meta
  • Spotlight on Sponsors
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Facebook Changes Another Logo To Increase Women Empowerment
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Facebook Changes Another Logo To Increase Women Empowerment
Media

Facebook Changes Another Logo To Increase Women Empowerment

Emma Mackenzie
Published on: 14th July 2015 at 6:00 AM
Emma Mackenzie
Share
2 Min Read
SHARE

Social media platform Facebook is in the process of making sure the company is as inclusive as possible, so over the past few days, one of Facebook’s design managers, Caitlin Winner, recreated the Facebook friends logo to further empower women.

fb divertsity
Before on the left, after on the right. Image via Medium site.

When she first started at Facebook Winner was dismayed to find two illustrations on file that were supposed to represent a man and a woman – a man with a spiked hairdo and a woman with an apparent “chip on her shoulder”.

“I assumed no ill intentions, just a lack of consideration but as a lady with two robust shoulders, the chip offended me,” she wrote.

Image sourced via Medium.
Image sourced via Medium.

So she changed it in the system. Placing the woman in front instead of the man and freshening up both their hairdos – defiantly removing the “Darth Vader-like” hairstyle for the woman.

It turns out the icon was accepted without much fanfare, according to Winner, with engineers dropping in the new logo and updating areas of Facebook.

The logo is currently being rolled out around the platform. Also in the land of Facebook logos, the social media giant refreshed its corporate logo, most notably changing the ‘a’ from a double-storey one to a single-storey ‘a’.

The Friends logo update comes as the social media behemoth is attempting to up the ante of its diversity.

In a blog post in early June, Facebook global director of diversity, Maxine Williams, stated how diversity was central to Facebook’s mission.

“It’s vital for us to have a broad range of perspectives, including people of different genders, races, ages, sexual orientations, characteristics and points of view,” wrote Williams. “Having a diverse workforce is not only the right thing to do – it’s the smart thing to do for our business.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Online ads, Reach rule
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Is Local Knowledge Key To Fighting Growing Trend of “Mediocre” AI-Powered Global Creative Work?
03/07/2025
Orchard Appoints Anthony Del Rio To Spearhead Its New Dedicated Experimentation Practice
03/07/2025
Koto Launches Tripadvisor’s New Brand, Celebrating Real Stories From Real Travelers
03/07/2025
Connect By Live Nation Reveals The Influence Of Country Music In Aus Through Latest Study
03/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?