Australian eCommerce performance agency, Elephant Room, has won the media account for global fashion powerhouse, Outcast Clothing, bringing its consultancy model to the brand’s online store.
Elephant Room has utilised its consulting approach to Outcast’s paid media campaigns, providing strategic support, along with benchmark insights and reporting. The advisory model is designed to give Elephant Room clients flexibility and guidance, while allowing them to keep day-to-day execution in-house.
Elephant Room has also assisted the Outcast team on cross-channel performance optimisation, customer insights and comprehensive business reporting, using its custom-built data dashboard to surface key KPIs and business performance metrics.
The agency analysed Outcast’s paid media channels, uncovering areas for growth and improvement, and undertook end-to-end account audits and strategic planning for high-impact moments, including sales, peak trading periods and brand milestones.
The collaboration is part of Elephant Room’s cross-border expansion, as it continues to take its tech-first performance offering globally.
“Elephant Room has been an incredible partner — they understand the nuances of scaling a fashion brand and bring a sharp, data-led perspective to every conversation. Our team moves with speed and purpose, and their consultancy model supports that — ensuring we stay agile while executing with strategic precision,” Outcast digital marketing director, Emma Coyer, said.
“It is an incredible showcase of the talent and dedication of the Elephant Room team to land Outcast – one of the fastest-growing apparel brands on Shopify. We’ve undertaken a consultancy and advisory role with Outcast, acting as a strategic bridge between the internal team and evolving industry standards, bringing fresh thinking, best-practice insights and external perspective beyond the daily grind,” Elephant Room founder, Adam Sharon-Zipser, said.
“Our partnership with Outcast demonstrates that Aussies pack a punch in the performance marketing space, because we’re simply able to do more with less, and this treatment is visible with our performance to date. With nearly 40 per cent of our performance media investment across the agency spent overseas, we’re continuing to formulate the alchemy of delivering profitable returns on an international scale – and this is just the beginning,” Sharon-Zipser added.
Founded in 2014 on the Gold Coast, Outcast has transformed from a small market stall into a global online fashion destination, selling swimwear, casualwear, shoes, accessories, loungewear, lingerie and more. Worn by Charli XCX, SZA, and Kali Uchis, Outcast has headquarters in Australia and the US. It recently celebrated its success in the US market with a pop-up store at The Grove in LA.
Elephant Room specialises in creative, paid media strategies, out-of-home media buying, and data measurement. Established in 2014, the Sydney-based agency has worked with dozens of retail brands, including Four Pillars, Bed Threads, Scotch & Soda, Go-To, Assembly Label and Stone & Wood, to accelerate growth in performance marketing.
