TripleM has apologised for “unacceptable” and “inappropriate” comments made by broadcaster Eddie McGuire and said the radio network’s staff will receive training from violence against women charity White Ribbon on the acceptable use of language.
The network also said it had been considering further action against those involved, but in the end decided the widespread condemnation has been sufficient.
The comments by McGuire, North Melbourne president James Brayshaw and ALF star Danny Frawley referenced drowning Fairfax chief football journo Caroline Wilson. They were made at a charity event over the June long weekend.
The comments have been widely condemned, with McGuire being labelled a pig, the MEAA admonishing the ‘banter’, and the Opposition Bill Shorten and PM Malcolm Turnbull snubbing McGuire. Holden is even reconsidering its future sponsorship with Collingwood – the football club McGuire is president of – even though some say it’s an overreaction from the automobile company.
All those involved have since apologised for their remarks.
“TripleM acknowledges the widespread public condemnation of comments made on TripleM Football last week,” the statement from the network says.
“The comments were inappropriate and unacceptable, disrespectful to Caroline Wilson and to women in general. TripleM apologises to its listeners, the wider community and Caroline Wilson.
“The TripleM employees involved in an on-air discussion before the Freeze MND have been counselled and each have apologised for their remarks and acknowledged the importance of stamping out language and behaviour that encourages or appears to tacitly endorse violence, most particularly against women.
“The broadcast staff of all TripleM stations have been reminded that language of this nature is not acceptable and there is no context that makes it acceptable. We recognise that continued and further education is necessary to ensure that all staff understand what is acceptable and what won’t be tolerated. We have arranged for all our on air staff to undergo training from White Ribbon and to enable them to further promote their message, this weekend TripleM will be donating its on-ground digital signage to White Ribbon.
“TripleM has carefully considered whether further disciplinary action is required and believes that the public censure of the comments and the actions taken by the AFL community should be a sufficient incentive for a change in behaviour.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]