Vacuum cleaner giant Dyson is reviewing its global media planning and buying account worth US$502.1 million—in excess of AU$766 million.
IPG Mediabrands is the incumbent on the account, initially winning the account in 2021 from WPP Media’s Mindshare, who had previously held it for eight years.
B&T understands that global review includes Australia, which sits with UM after the IPG agency retained Dyson in 2024 worth AU$30 million. UM declined to comment.
B&T understands the review is a periodic review as part of Dyson’s standard business procedures.
Dyson sells all manner of goods from vacuum cleaners to hair products and even headphones across more than 80 markets, from 450 stores around the world.
Dyson has not responded to B&T’s request for comment.
