Howatson+Company has been appointed by DuluxGroup as the creative agency of record for Dulux Australia, expanding a relationship that has already included creative duties for Selleys, Yates and Seasol International.
The independent agency has been brought on to lead the next chapter for the Dulux brand, with a remit spanning strategy, creative and production.
“Dulux is one of Australia’s most loved and iconic brands, and this is a wonderful next step in the partnership we have with DuluxGroup. To partner with them is a milestone for the agency, with many of us having a personal connection to the brand – we can’t wait to get started,” said Renée Hyde, group managing director, Howatson+Company.
The Dulux appointment marks a significant expansion of the agency’s role across DuluxGroup’s portfolio. Howatson+Company will work with the Dulux team to build the next chapter of one of Australia’s most iconic and trusted brands.
“Having worked closely with the team at Howatson+Company across our Group flagship brands, we’ve seen first-hand the impact of their strategic and creative capability to help us deliver business goals. We’re looking forward to seeing them raise the bar even higher to help us build the next chapter of Dulux,” said Antoinette Tyrrell, marketing director, DuluxGroup.
The appointment is effective immediately.
The latest Dulux campaign, that celebrated 50 years of the iconic Dulux dog was led by Omnicom creative agency Clemenger BBDO.
