Proving it’s the agency with the Midas touch, Droga5 has unveiled its latest work for The New York Times that is a clever and thought-provoking look at the tribulations of 2020.
The work of Droga5 New York and directed by famed Aussie director Kim Gehrig the spot is the latest work in the newspaper’s ongoing “Truth is Essential” campaign, which aims to emphasise the need for quality, independent journalism.
Set to a soundtrack by jazz musician Makaya McCraven, the ad uses Google searches to play on how The New York Times taps into people’s everyday lives.
Check out the powerful spot below:
It also follows on from B&T’s reporting on Tuesday of a hilarious new campaign out of Droga5’s London office for Setapp, a Ukrainian-based subscription service that provides access to 190-plus creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. Have a laugh by checking out that work here.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]