Like you, B&T gets an awful amount of dross clogging-up the old email’s inbox.
However, when an email arrived this morning with “Droga5” in the subject line our finger immediately recoiled from the delete button.
And, just as well, because the fabled agency has just delivered some truly comedic gems.
The new trio of spots come via its London agency and are for a global brand campaign for Setapp, a Ukrainian-based subscription service that provides access to 190-plus creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task.
The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic consequences of someone failing to finish what they started.
Check out the rib-tickling fun below:
The three films are supported by an all-new look and feel for the brand. Developed in-house by Droga5 London, the design draws upon the visual language of the internet using familiar cues such as loading bars and pop ups to express the campaign idea.
The campaign launches globally on August 18 online and across social channels to attract new audiences to the brand.
Ed Redgrave, Droga5 London dreative director, said: “If you’re reading this it’s entirely probable you’ve started some other task and then become distracted and ended up here. If that’s you – or if that’s ever been you – you need Setapp. A suite of apps to help you complete any task.”
Oleksandr Kosovan, Setapp CEO and Founder, said: “This new campaign is the perfect intro to Setapp, playing on how productivity tools provide focus, a core value Setapp gives individual and business users, including remote workers.”
Yaroslav Stepanenko, product marketing manager and head of growth at Setapp, said: “Droga5 London was the right team to deliver against this vision – there was a click from the first meeting and it was obvious this was the team to work with.
“This campaign ushers in a new era for the Setapp brand with disruptive creativity that sets to serve a humorous reminder of the importance of finishing every task.”
AGENCY CREDITS
Chief Creative Officer: David Kolbusz
Creative Directors: Ed Redgrave Dave Wigglesworth
Creatives: Ed Redgrave Dave Wigglesworth
Nick Lindo Sebastien Thomas
Lead Designer: Stephanie McArdle
Senior Designer: Matteo Alabiso
Studio Director: Tim Larke
Group Account Director: Jonny Tennant-Price & Sophie Critchley
Account Director: Callum Raines
Strategy Director: Tim Whirledge
Producer: Peter Montgomery
Senior Assistant Producer: Deborah McCartney
PRODUCTION COMPANY CREDS
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Md/Exec Producer: Rupert Reynolds-Maclean
Producer: Kwok Yau
Production Assistant: Adam Oyejobi / Roma Nesi Pio
Director Of Photography: Kaname Onoyama
Production Designer: Maruxa Alvar
Hair & Make/Up: Emily Newson
Costume Designer: Ramona Creanga
Editing Company (Offline): Work Editorial
Editor: Saam Hodivala And Jamie Hodgson
Edit Producer: Ella Sedwick
Post Production: Electric Theatre Company
2D Lead: Ryan Knowles
Colourist: Luke Morrison
Post Producer: Jon Purton
Sound House: 750 MPH
Sound Design: Sam Ashwell
Sound Producer: Mary-Ann D’Cruz
Music Supervision: Hywel Evans
Music Composition: Goldstein Music
