Brands can learn from these guys to get one up on the competition.
When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company that has found a successful path, there are many more who failed.
To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it. And then applying that knowledge to your own business.
Branded content campaigns are one way many companies are finding success in today’s connected, social world. Rather than rely on selling an advertising message, branded marketing instead looks to reach the target audience on an even level, and engage them with content that encourages, entertains, helps, or in some way relates directly to them. Finding that balance between selfless content and brand messaging can be tricky, but here are three recent campaigns from companies that played all the right cards – and are now reaping the rewards.
1. Coca-Cola Makes It Personal
Coca-Cola is a brand that almost everyone around the globe recognizes. You can find it in almost every country, and in some places, “Coke” has become the generic term for “soda” — a sign that a brand has truly become a powerhouse. But in today’s world, consumers are raising concerns about obesity and how sugary drinks, such as soda, contribute to poor health. Coca-Cola — and its closest rivals — have seen more than a decade of declining sales as a result.
The brand decided to think outside the box and go for something completely different.
Read the full article here.
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]