Since launching Ziff Davis in Australia in July 2013, key brands IGN and AskMen have exceeded market growth rates, alongside the successful introduction of other Ziff Davis brands including PCMag.com, Speedtest.net and the Ziff Davis Technology portfolio.
As a result of this ongoing success Ziff Davis has recently promoted Daniel Scott to commercial director, Adam Fischer to head of consumer and film and Charlie Allatt to operations and programmatic Lead.
Lee Besser will lead its new-to-market brand Ziff Davis B2B – a lead generation business which is experiencing great success across the US & UK (also trading as eMedia). This new division is an exciting development for Ziff Davis Australia and complements its global revenue diversification.
James Whitehead (pictured above), general manager, Ziff Davis Australia, said:“It’s exciting to recognise the growth we set out to achieve when launching Ziff Davis Australia in 2013. The core brands have never experienced such strong results which is testament to the teams we have in place. Promoting Dan, Adam & Charlie reflects their great achievements and sets us up for the next phase of growth.”
Daniel Scott, commercial director, Ziff Davis Australia, said: “It’s been a perfect storm to see specialist brands like IGN and Ziff Davis Tech really connect with Australian audiences and marketers. The introduction of Ziff Davis B2B Lead Generation is exciting in a market crying out for high quality leads. The Australian media team has really solidified and I’m thrilled to welcome Lee from the UK to launch Ziff Davis B2B into the Australian market. Australia is better off for having another Brit in media…”
