Digital Minds Group (DMG) has won the media account for Fine Tours Group (FTG).
FTG is expanding its Australian business, scaling demand for its Australia experiences across domestic and inbound traveller markets. As part of that growth focus, FTG has appointed the independent media agency account to lead its Australian media strategy.
FTG is a destination management company with a portfolio of specialist travel brands focused on Australia and New Zealand. FTG designs and delivers itineraries with local expertise and end-to-end support for both travellers and trade partners, helping people discover, plan and book exceptional Australia trips with confidence.
Traveller discovery has fundamentally shifted. Attention is now fragmented across search, social and marketplaces, and AI-assisted planning tools are reshaping how travellers shortlist, compare and choose travel experiences. At the same time, privacy-driven signal loss and tougher competition have made attribution less reliable and efficiency harder to sustain, putting a premium on sharper positioning, cleaner measurement and more disciplined media investment.
DMG was selected for its performance-led approach and travel sector experience. The agency will partner with FTG to strengthen media strategy, improve measurement, and optimise investment across key digital channels to support FTG’s continued Australian growth.
“Australia is a key growth market for Fine Tours Group, with increasing demand from both domestic travellers and international visitors. We needed a partner who can move quickly, improve measurement and help us invest with confidence as traveller discovery shifts across platforms. Digital Minds Group stood out for their clarity, pace and performance capability, and we’re excited to partner with them to drive efficient, measurable growth,” said Jack Walsh, general manager of customer acquisition at Fine Tours Group.
“We’re proud to partner with Fine Tours Group at a pivotal point in their Australian expansion. The group has built a strong reputation for delivering exceptional travel experiences, and we’re really excited to support their growth with a media strategy focused on sustainable, long-term value,” added Lija Wilson from Digital Minds Group.
