DDB Sydney Unveils New McDonald’s ‘Made For Family’ Campaign

DDB Sydney Unveils New McDonald’s ‘Made For Family’ Campaign
SHARE
THIS



McDonald’s Australia is speaking to its heartland, families, in its latest campaign via DDB Sydney launched during State of Origin last night.

The new ‘Made for Family’ campaign acknowledges what it’s like to be a parent in this day and age.

“McDonald’s, at its heart, is all about families and this campaign is about celebrating real family life in Australia. As a brand we play a role in making life a little easier at times, we can empathise with parents as they navigate the day to day,” McDonald’s marketing director Jo Feeney said.

“We’re really proud of the collaborative and long standing relationship that DDB and McDonald’s have. This campaign is the newest product in that fantastic partnership, and takes the focus back to McDonald’s heartland,” DDB Sydney managing director Nicole Taylor said.

“This campaign is a little empathetic nod to parents everywhere – celebrating modern day Australian families and their everyday lives, contrasting moments of stress with moments of ease and familiarity. It’s empathetic and authentic,” DDB Sydney chief strategy officer Fran Clayton said.

McDonald’s Made for Family Brand – Credits

McDonald’s

CMO Jenni Dill Director of Marketing Jo Feeney Group Brand Manager Elise Sproll Brand Manager Amanda Belz Marketing Intern Tammy Troung

DDB

CCO Ben Welsh Creative Partners Sian Binder Dave Govier Creative Partners Vince Osmond Jade Manning Managing Director Nicole Taylor Group Account Director Lisa Hauptmann Business Director Andrew Inman Strategist Fran Clayton, Caroline Ghatt, Anna Bollinger Head of Integrated Content Sevda Cemo Lead Senior Producer Tania Jeram

Production House Finch

Director Patrick Hughes Managing Director Corey Esse Producer Kate Merrin Camillia Mazzaferro DOP: Jeremy Rouse Post Production Editor: Adam Wills, Adam Wills Colourist Trish Cahill, The Refinery Flame Operator: Drew Downes, The Refinery Producer Amelia Bromley, The Refinery

Sound

Creative engineer Nat Joyce Rumble Studios Producer Sharika Toth Rumble Studios

Music

Music Supervisor Karl Richter Level Two Music Publishing Company Universal Music Publishing Record Company Universal Music Australia

Song: Everywhere by Ida Redig

Please login with linkedin to comment

Advertising Standards Bureau Employer Branding Whybin\TBWA Sydney

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine