McDonald’s Australia is speaking to its heartland, families, in its latest campaign via DDB Sydney launched during State of Origin last night.
The new ‘Made for Family’ campaign acknowledges what it’s like to be a parent in this day and age.
“McDonald’s, at its heart, is all about families and this campaign is about celebrating real family life in Australia. As a brand we play a role in making life a little easier at times, we can empathise with parents as they navigate the day to day,” McDonald’s marketing director Jo Feeney said.
“We’re really proud of the collaborative and long standing relationship that DDB and McDonald’s have. This campaign is the newest product in that fantastic partnership, and takes the focus back to McDonald’s heartland,” DDB Sydney managing director Nicole Taylor said.
“This campaign is a little empathetic nod to parents everywhere – celebrating modern day Australian families and their everyday lives, contrasting moments of stress with moments of ease and familiarity. It’s empathetic and authentic,” DDB Sydney chief strategy officer Fran Clayton said.
McDonald’s Made for Family Brand – Credits
CMO Jenni Dill Director of Marketing Jo Feeney Group Brand Manager Elise Sproll Brand Manager Amanda Belz Marketing Intern Tammy Troung
CCO Ben Welsh Creative Partners Sian Binder Dave Govier Creative Partners Vince Osmond Jade Manning Managing Director Nicole Taylor Group Account Director Lisa Hauptmann Business Director Andrew Inman Strategist Fran Clayton, Caroline Ghatt, Anna Bollinger Head of Integrated Content Sevda Cemo Lead Senior Producer Tania Jeram
Production House Finch
Director Patrick Hughes Managing Director Corey Esse Producer Kate Merrin Camillia Mazzaferro DOP: Jeremy Rouse Post Production Editor: Adam Wills, Adam Wills Colourist Trish Cahill, The Refinery Flame Operator: Drew Downes, The Refinery Producer Amelia Bromley, The Refinery
Creative engineer Nat Joyce Rumble Studios Producer Sharika Toth Rumble Studios
Music Supervisor Karl Richter Level Two Music Publishing Company Universal Music Publishing Record Company Universal Music Australia