Of all the things COVID has kyboshed this year – travel aside – arguably dating has been one of its biggest victims.
Now dating app Bumble has decided to have a little fun with the concept, enlisting acclaimed actor Helena Bonham Carter to front a witty new campaign aimed at the lovelorn.
The spot’s the work of London agency The Brooklyn Brothers and sees the Academy Award-nominated and Bafta-winning Bonham Carter narrate the tribulations of a young woman attempting to date during COVID.
The spot launches today and will run in the UK and Ireland on YouTube, Facebook and Instagram.
Sympathise with the fun below:
Commenting on the work, The Brooklyn Brothers’ creative director Cali Oliver said: “There’s this real sense of time being lost this year that’s been coupled with a specific set of pressures that come up at Christmastime.
“There was an opportunity to do something that showed we understood – something that feels as if it’s for women, by women – and to celebrate this imperfect dating journey that so many people have been on. In showing that truth in a relatable way, you can be encouraging, optimistic and looking forward.”
