Curtin University has appointed S4 Capital’s operating brand Monks, as its strategic digital experience agency to elevate the online experience of its recruitment website.
The partnership will focus on creating a personalised and inspirational experience that mirrors the dynamic and innovative learning environment Curtin offers its students.
Marco Schultheis, chief strategy and marketing officer at Curtin University, said: “Curtin’s digital experience is a critical enabler to our role as a global leader in education. This partnership reflects our commitment to delivering a seamless and engaging digital journey that meets the evolving expectations of future students. By investing in a best-in-class digital experience, we are ensuring that every prospective student has the tools, insights, and confidence to make informed decisions about their future.”
Monks’ remit includes a digital experience strategy, a UX refresh of the recruitment website and a digital experience roadmap. At the heart of the partnership is a shared commitment to creating digital experiences that raise a new standard of excellence within the higher education sector.
The appointment builds on Monks’ history of experience within the field of higher education worldwide, a sector that is increasingly internationalising and has a growing need for sophisticated digital engagement.
Marielle Bouwman, director, client partnerships at Monks, said, “Our work in the higher education sector has given us a deep understanding of the challenges and opportunities facing universities today. We have seen the increasing demand for flexible learning options, self-paced study, and lifelong learning, and the increasing competition to attract domestic and international students. Universities are also increasingly looking to internationalise their programs and attract a more diverse student body.
“We are excited to be working with Curtin, as one of the leading international universities, which also shares our vision for establishing a world-class digital experience for future students,” she adds.
