The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers.
Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation UnLtd, will donate 100 per cent of all funds raised to GiveIndia’s COVID Response Fund-1 and its ICRF-2 which supports gaps in healthcare and other critical needs.
The concept of Curry Club for COVID Relief is simple. Get together with colleagues and friends to enjoy an Indian meal – order into the office, visit a restaurant or host your own Curry Club at home – and then invite all the guests to donate. UnLtd will provide a unique donation link and is encouraging workplaces to provide the meal and ask employees to donate, and to consider matching employee contributions.
Peter Bray, founder of Curry Club for COVID Relief said, “like many people in the industry, I have many India-based colleagues, and wanted to find a way to raise much needed funds to support COVID relief efforts.”
“India’s second-wave of COVID-19 has had a catastrophic impact on the country, with over 170,000 dead in April and June according to official statistics, hospitals are overwhelmed, oxygen is in short supply and nearly 600 children have lost both parents. I’ve heard first-hand from friends and colleagues in India just how desperate the situation is and would urge as many people as possible to help make a difference by hosting their own Curry Club for COVID Relief event before the end of June.”
UnLtd’s COO Rachel Troy said, “when Peter told us about his Curry Club for COVID relief we knew UnLtd could help. We’d love to see as many companies and individuals in the media, marketing and creative industries host an event in June to help us achieve our target.”
How to get involved
- Contact Saarika Shah (email@example.com) Head of Industry Partnerships at UnLtd for a unique donation link
- Host an Indian meal at your office, a restaurant or at home and collection donations.
- Ask your workplace to match employee contributions.
- Share your efforts using #curryclubforcovid
- Or simply donate at https://shoutforgood.com/fundraisers/curryclubforcovidreliefpoweredbyunltd
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]