Cummins&Partners Melbourne has further boosted its senior creative and digital ranks, with Damian Royce joining as creative director.
Royce is a proven creative thinker, marrying world-class digital capability with a broad understanding of great, effective, multi-channel communications ideas. His experience has come across a unique career that includes experiential, digital and major integrated successes at Whybin\TBWA, Clemenger BBDO and a mix of pure-play digital agencies.
Jim Ingram, executive creative director of C&P Melbourne said, “We’re ambitious about being a different sort of agency, which means delivering different sorts of creative ideas. Damian has a unique approach to how creativity can solve problems. Alongside our existing creative director, Doogie Chapman (ex-M&C Saatchi), Damian’s arrival positions us brilliantly to come up with better, more effective and more progressive creative ideas for our clients.”
Tom Ward, managing director of C&P Melbourne, said: “We are delighted to have Damian join us. Damian is a great talent – and he gets that these days everything between a brand and a consumer is media and therefore a unique opportunity to influence behaviour. We‘ve been having real success in our fusion of creative and media, with some really interesting work in live streaming, mobile, long & short-form content and even launching new products for FMCG clients solely via social. And Damian will help us continue to grow these areas.”