Cummins&Partners Melbourne has further boosted its senior creative and digital ranks, with Damian Royce joining as creative director.
Royce is a proven creative thinker, marrying world-class digital capability with a broad understanding of great, effective, multi-channel communications ideas. His experience has come across a unique career that includes experiential, digital and major integrated successes at Whybin\TBWA, Clemenger BBDO and a mix of pure-play digital agencies.
Jim Ingram, executive creative director of C&P Melbourne said, “We’re ambitious about being a different sort of agency, which means delivering different sorts of creative ideas. Damian has a unique approach to how creativity can solve problems. Alongside our existing creative director, Doogie Chapman (ex-M&C Saatchi), Damian’s arrival positions us brilliantly to come up with better, more effective and more progressive creative ideas for our clients.”
Tom Ward, managing director of C&P Melbourne, said: “We are delighted to have Damian join us. Damian is a great talent – and he gets that these days everything between a brand and a consumer is media and therefore a unique opportunity to influence behaviour. We‘ve been having real success in our fusion of creative and media, with some really interesting work in live streaming, mobile, long & short-form content and even launching new products for FMCG clients solely via social. And Damian will help us continue to grow these areas.”
Royce commented, “I’m excited to be joining the Cummins&Partners team. It feels like I’ve walked into an agency that is really focused on breaking the mould. Jim, Cuz and the other Partners have done seriously great things to date – my goal is to help them continue to evolve and deliver brilliant, disruptive creative:media ideas that create jealousy for our clients.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]