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B&T > Campaigns > Is This The Creepiest Ice-Cream Ad Ever?
Campaigns

Is This The Creepiest Ice-Cream Ad Ever?

Staff Writers
Published on: 15th September 2017 at 9:22 AM
Staff Writers
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American ice-cream brand Halo Top has dispensed with its typical low-fat, healthy direction and decided to simply freak people out in its latest commercial.

The 90-second spot is designed for cinemas and will reportedly play alongside new horror flicks It and Kingsman: The Golden Circle in the US.

The TVC, that harks back to Stanley Kubrick’s 2001: A Space Odyssey,  features a confused, elderly lady that is forced-fed Halo Top vanilla ice-cream by a nasty robot. Check out the freaky spot below:

According to media reports, Halo Top enlisted acclaimed director Mike Dahlquist (AKA Mike Diva) to basically do as he wanted with the ad. Dahlquist is a video director, special effects artist, musician and YouTube personality in the US.

“We basically let him have free rein,” a spokesperson for Halo Top said of Dahlquist’s efforts.

“It’s almost like an anti-ad. If anything it portrays ice cream a little negatively but we thought that was overshadowed by how great the dark comedy was,” he said.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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