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B&T > Campaigns > Creative Tensions Boil Over In Witty New Work From Apple
Campaigns

Creative Tensions Boil Over In Witty New Work From Apple

Staff Writers
Published on: 4th December 2023 at 10:14 AM
Staff Writers
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The campaigns keep rolling in from Apple. Hot on the heels of its Christmas work that just dropped (get teary again watching it HERE) came another directed by none other than Taika Waititi.

Now everyone’s favourite tech firm is back spruiking the merits of the new iPhone 15’s camera with its Portrait Mode and how it can adjust focus later on after a photo has been taken.

The ad, called “Album cover” and the work of incumbent creative agency TBWA\Media Arts Lab, follows a trio of band members squabbling over a potential image for a new album cover.

The plot thickens when we learn the female protagonist penned said album about her break-up with the band’s guitarist.

It’s good Millennial fun and follows Apple’s ongoing marketing push that its smartphones are actually pro filmmaking devices. Watch the work below:

 

 

 

 

 

 

 

 

 

 

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TAGGED: Apple, TBWA\Media Arts Lab
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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