Apple Enlists Taika Waititi For Gorgeous (& Not Christmas) New Work!

Apple Enlists Taika Waititi For Gorgeous (& Not Christmas) New Work!

Everyone’s favourite tech brand, Apple, has stymied the current rush of Christmas ads with cute new work promoting the Personal Voice feature of its latest operating system iOS 17.

And no expense has been spared either, with none other than Academy Award winning director and the world’s most famous New Zealander, Taika Waititi, drafted in for directing duties.

The two-minutes-plus work is the brains of Apple’s internal creative team, Marcom, and has a distinct Where The Wild Things Are vibe about it.

Called “The Lost Voice” and shot in Waititi’s New Zealand, the gorgeous work follows a young child and her presumably imaginary friend – a genial, if not slightly scary, oversized rabbit creature.

At the ad’s finale, we watch the girl falling asleep next to her bespectacled father. They’ve been sharing a storybook, with Personal Voice user Dr. Tristram Ingham, who plays the dad, using the tech to provide narration.

Ingham actually has a type of muscular dystrophy that can inhibit the ability to speak and the ad is set to coincide with International Day of Persons with Disabilities that falls on December 3.

It’s good fun from the brand, despite not making a helluva lot of sense. But it’s Apple, so we love it! Enjoy below…

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Apple Taika Waititi

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]