Following the successful 2024 launch of the new ‘Thrill your senses’ platform, Connoisseur has once again teamed with SICKDOGWOLFMAN and Exit Films’ Jason Evans to debut its new Italian-inspired ‘La Dolce Vita’ range.
Much like Connoisseur’s brand-new Pistachio Gelato and Almond Biscotti flavours, the campaign evokes the sights, sounds, and ultimately, tastes of Southern Italy via a beautifully orchestrated film by Jason Evans, and suite of stunning stills captured by Saskia Wilson.
“With La Dolce Vita, we wanted to bottle up the romance and sensory richness of Italy, the leisurely pace, the joy found in simple indulgences. It’s Connoisseur at its most evocative, an invitation to slow down and savour the beauty in every moment,” said James Orr, creative director, SICKDOGWOLFMAN.
“Through this campaign, we wanted to bring that spirit of effortless Italian indulgence to life, reminding Australians that every scoop of Connoisseur is an opportunity to experience a little everyday delight,” commented Carla Loucas, marketing manager, Connoisseur.
The integrated campaign will feature bespoke content running across TV, digital, social, and OOH.
Credits:
Client: Connoisseur
Head of Marketing: Andrea Hamori
Creative Lead: Damian Kelly
Marketing Manager: Carla Loucas
Senior Brand Manager, Vanessa Mason
Agency: SICKDOGWOLFMAN
Business Director: Jarrick Lay
Creative Director: James Orr
Creative Director: Jess Wheeler
Design Director: Jake Turnbull
Senior Copywriter: Siobhan Joffe
Art Director: Leonie Duff
Senior Designers: Adam Groeneveld, Dan D’Angelo, Luke Guilford
Social Content Lead: Ruby Giles
Account Director: Victoria Concha
Senior Account Manager: Hannah Clements
Agency Producer: Nick Livingston
Production: Exit
DIRECTOR: Jason Evans
EP/MD: Declan Cahill
EP/PARTNER: Wilf Sweetland
EXEC. PRODUCER: Leah Churchill-Brown
PRODUCER: Niko Aulich
HEAD OF PRODUCTION: Jacquie Riley
PROD COORDINATOR: Millie Lombardo
DOP: Andrew Gough
1ST AD: Toby Churchill-Brown
1ST AC: Sandy McLennan
GAFFER: Michael Adcock
KEY GRIP: Mick Leslie
PRODUCTION DESIGNER: Cloe Jouin
STANDBY: Simon Way
FOOD STYLIST: Theresa Stastny
COSTUME: Gemma Keil
HAIR & MAKE-UP: Jane Atherton
LOCATION MANAGER: Chris Reynolds
UNIT MANAGER: Rick Scott
Casting: Studio P
Post Production: ARC
Editor: Laurence van Camp
Grade: Trish Cahill / Billy Wychel
Online: Jamie Scott / Chris Betteridge
Stills Production: The Pool Collective
Photographer: Saskia Wilson
Executive Producer: Courtney Wellsmore
Sound House: Electric Sheep Music
Executive Producer: Kate Stenhouse
Sound Designer: Joe Mount
