Coles and Toyota will be Amazon Ads official sponsors for Final Siren: Inside the AFL, The four-part docuseries premiering on Prime Video.
Final Siren: Inside the AFL follows seven players, Marcus Bontempelli, Nat Fyfe, Max Gawn, Toby Greene, Touk Miller, Cam Rayner and Dayne Zorko, capturing the passion and drama of the Australian Rules Football.
Coles and Toyota will benefit from ad placements that put their brands in front of Prime Video’s Live Sports and entertainment audiences.
Each episode of Final Siren: Inside the AFL will open with a pre-show sponsored bumper from either Coles or Toyota, followed by a 15-second or 30-second companion advertisement from the same sponsor.
Jess Roach head of non-endemic ads Amazon Ads ANZ said:”We are very excited to have Coles and Toyota as the official sponsors of Australian Prime Video Original Final Siren: Inside the AFL,”
“This sponsorship provides brands with a unique opportunity to embed themselves into cultural content that celebrates this iconic Australian sport. It allows them to connect with audiences during moments of genuine engagement.”
Prime Video has an average monthly ad-supported reach of more than 5 million viewers in Australia.
Prime Video ads connect brands to engaged audiences while providing relevant and incremental reach. In 2025, advertisers who ran Prime Video campaigns saw 1.3 times higher brand awareness and 2.7 times higher brand consideration compared to industry benchmarks.
To mark the launch of the docuseries, Prime Video hosted the World Premiere inside the members dining room at the Melbourne Cricket Ground. The premiere attended by featured AFL players Marcus Bontempelli, Nat Fyfe, Max Gawn, and key stakeholders.
In addition to sports documentaries, Australian sports fans can watch live and exclusive ICC Cricket on Prime Video, including recent ICC Men’s T20 World Cup.
Final Siren: Inside the AFL is produced by Amazon MGM Studios and Box To Box Films, the team behind Formula 1: Drive to Survive and Faceoff: Inside the NHL, in association with Good Thing Productions.
All four episodes will be available to stream from 27 February on Prime Video in over 240 countries and territories worldwide.
