“Climate Change Is Changing Childhoods” Says UNICEF In Latest Campaign Via Howatson+Company

“Climate Change Is Changing Childhoods” Says UNICEF In Latest Campaign Via Howatson+Company
B&T Magazine
Edited by B&T Magazine



The new campaign positions the climate crisis as a children’s crisis, using home nostalgia to raise awareness and drive action.

According to UNICEF’s Children’s Climate Risk Index, a child born today will experience, on average, seven times as many heat waves, two times as many bushfires and nearly three times as many droughts, crop failures and river floods as their grandparents.

To highlight this issue and show how they will always be there to support children in need, UNICEF Australia has launched a powerful new film, showing how childhood has changed over the years, set to Radiohead’s ‘No Surprises’, which the band generously donated.

“Children and young people will carry the greatest burden of climate change in years to come, but are the least responsible. It poses an unprecedented threat to the health, nutrition, education, development, survival, and future potential of all children,” said Libby Hodgson, deputy director at UNICEF Australia.

“As a 100% donor-funded organisation, UNICEF Australia calls for support to ensure we can continue to always be there before, during and after climate emergencies and safeguard children’s futures through our child-centred climate advocacy work”.

“It’s been a privilege to work with UNICEF Australia to help protect something as important as childhood. It’s our hope this campaign will change the way Australians see climate change, making them aware of the impact it is having on children globally right now,” said Scott Zuliani and Harriet Ronn, creative directors at Howatson+Company.

The campaign launches ahead of COP28 – the 2023 United Nations Climate Change Conference – which commences Thursday, 30 November, in Dubai, where UNICEF Australia will be speaking and raising the voices of young people.

The campaign covers brand and donation-driving comms across OOH, BVOD, digital and social.

 

CREDITS

 Client: UNICEF Australia

Deputy Director: Libby Hodgson

Head of Brand: Gemma Hill

Head of Individual Giving: Alana Cordukes & Nikola Sarbinowski

Content Manager: Maryanne Seabra

Marketing Specialist, Acquisition: Balajee Chellamuthiah Raju & Linda Carlson

Paid Media Manager: Jack Gailer

Media agency: Howatson+Company

Creative agency: Howatson+Company

Founder + CEO: Chris Howatson

Executive Creative Director: Gavin Chimes

Head of Production: Holly Alexander

Creative Directors: Harriet Ronn, Scott Zuliani

Senior Editor: King Yong

Associate Design Director: Reece Lawson

Planning Director: Georgia Pritchard

Managing Partner: Kristie Thistlethwaite

Business Director: Georgia Price

Chief Media Officer: Sasha Smith

Investment Director: Jamie Nelson

Digital Director: Bill Luu

Search Director: Anthony Damiano

Digital Manager: Rajat Sheth

Digital Manager: Jeffy Thomas

Digital Manager: Shannen Ciar

 

Production Company: Finch

Post Production: Heckler

Executive Producer: Will Alexander

Producer: Jess Walley

Colourist: Fergus Hally

Online Artists: Julian Ford + Maud Chapuis

IO/Edit Assist: Daniel Page + Liam McConville

Music Supervisor: Anton, Trailer Media

Sound Studio: Heckler Sound

Executive Producer: Bonnie Law

Music Editor: Johnny Green

Sound Designer: Dave Robertson




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