Fck the Cupcakes (FTC), the creative enterprise founded in 2021 to fight gender inequality through smart communications, launched The Fck It List earlier this month.
The Fck It List is a new podcast hosted by Jas Bedir, Carly Pelham and Jen Dobbie. Bold, funny, raw and unfiltered, the show delivers honest conversations on the things women are done tolerating – from impossible beauty standards and invisible labour, to the algorithms quietly shaping how we live.
Targeted at Australian women aged 35–60; professionals, parents, and changemakers alike who’ve carried the mental load long enough – The Fck It List is built on a simple premise: there’s real liberation in giving each other permission to be less, and say fck it, these are the things we’ll no longer accept or do.
“Look, I started Fck the Cupcakes in 2021 because I was tired. Tired of performative cupcakes on International Women’s Day. Tired of a system that really ruins it for women – and for everyone else in it,” said Bedir.
“And honestly? Five years on, I’m still tired. But now I’m furious AND fcking funny about it, which is a much better combination. It’s three women, decades of receipts, and the kind of conversations we’ve been having off-mic for years. We’re basically giving women permission to name the thing that needs to get into the bin.”
This week the hosts sit down with UK-based writer, educator and activist Andrew ‘Bernie’ Bernard — a man who has spoken to over 70,000 people about domestic abuse and coercive control since his sister was fatally stabbed by her partner in 2012. Together they unpack “manufactured male victimhood,” the Man Box that’s suffocating men and boys, and why the whole manosphere is ultimately just guys peacocking for other guys.
“The Fck It List started as a list of things the three of us – Jas, Jen and I – were just done with. And it got long. Really long. Which probably tells you everything you need to know about being a woman in 2026,” added Pelham.
“So, we’re putting it on the record. Each episode, we debate whether a thing, like impossible body standards, the algorithm, the scarcity mindset, or having it all, belongs on the fkcit list. We’re bringing in some expert guests – who are not afraid to say the thing that needs saying,” concluded Dobbie.
