Home » Clems Sydney Unveils Latest “Fun Begins Now” Campaign For Carnival Cruises

7 September, 2022

Clems Sydney Unveils Latest “Fun Begins Now” Campaign For Carnival Cruises

As the world reopens, a new integrated campaign developed by Clemenger BBDO Sydney and in partnership with media agency SPEED, portrays Carnival as the best and most fun holiday choice for Aussie families wanting to explore.

Finally, Australians will be able to set sail again, and Carnival are ready to show just how exciting a cruise can be through a new campaign that dials up the fun.

Clemenger BBDO Sydney, who have been working with Carnival since 2019, have developed an integrated campaign that will mark its first Australian-based work with the brand, and taps into the country’s desire to travel again, after a few challenging years.

Running nationally, the campaign will inspire Aussie audiences to “choose fun”, showing that a Carnival cruise is exciting from the get-go.

Depicting pre-cruise excitement, from packing a suitcase to choosing your best pool-side shirt, the upbeat TVC, OLV, social and radio creative plays into the anticipation that travellers feel prior to embarking on a cruise holiday with Carnival.

Darren Wright, executive creative director of Clemenger BBDO Sydney, has emphasised that the thrill of just anticipating a holiday played into the strategy.

“The “Choose Fun” global platform has worked amazingly well for the brand over the years. We wanted to bring it to life by tapping into the anticipation of the fun you can have on a Carnival holiday. A lot of families haven’t had a proper holiday for a while, so getting ready for one of the most fun ones you can have is a great space to play in.” Wright said.

Audiences can also expect to encounter the campaign across large format and street furniture OOH, where the creative plays into the fun travel trope of forced perspective with Carnival’s cruise ships.

Carnival Cruise Line Australia vice president, Kara Glamore, has outlined why dialling up the fun was an important part of this campaign.

“Carnival offers fun experiences from start to finish. Even before you board, Carnival instils a sense of excitement and anticipation in travellers, and we are proud to have developed a campaign that successfully communicates that fun to future guests of all ages,” Glamore said.

Credits

Client: Carnival Cruise Line Australia

Vice President: Kara Glamore

Senior Director, Sales and Marketing: Anton Loeb

Brand and Retail Marketing Manager: Nicole Bradbury

Creative agency: Clemenger BBDO Sydney

Executive creative director: Darren Wright

Copywriter: Julia Kenny

Designer: Maria Fernanda Ancines

Head of Social: Lewis Steele

Senior Business Director: Gracie Smith

Business Manager: Athina Bambaliaros

Agency Producer: Jo Howlett

Production company: Airbag

Director: Uncle Friendly

Executive Producer: Martin Box

Stills Photographer: Nick Bowers, Photoplay

Editor: Graeme Pereira, Arc Edit

Grade / online: White Chocolate

Music: Otis Studios

Sound Designer: Robbie Balatincz

Media agency: SPEED

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