Lewis Steele (main photo) has joined Clemenger BBDO as head of social and will be running the agency’s social and content offering, Flare Sydney.
With close to 15 years’ experience, Steele has spent time both client and agency side, having worked at NRMA Motoring & Services locally and with The Coca-Cola Company abroad in a multi-market role based in London.
More recently, Lewis worked with One Green Bean in London and also Sydney, on accounts including Heineken, Sky TV and Sydney Water. He joins from Connecting Plots where he was Head of Social & Content, working on clients including Menulog, Nestlé and Subaru.
Pete Bosilkovski, CEO Clemenger BBDO Sydney commented: “Our social and content offering Flare has experienced massive growth over the past 12 months and we’re extremely excited to bring in a well accomplished and modern thinker like Lewis into the business. Lewis brings a progressive point of view on the digital and social media landscape having worked at Coke and some of the best digital and social agencies in the country. His body of innovative and culturally driven work, on some of the biggest brands in the world is most impressive. Not only is he super talented and driven but he is one of the nicest, most down to earth humans you’ll meet.
Steele added: “I’m pumped to be joining the Clemenger BBDO team, a bunch of great people doing really impressive work, and I look forward to growing and developing the Flare offering. Flare answers a clear need in the market for more agile, culturally in tune and impactful social creative, and with the agile team structure and network backing we are perfectly placed to continue to deliver on this. We’re a fast and curious bunch, and we have access to some of the country’s best talent across multiple disciplines in the Clemenger Group, all under one roof.”
