Independent earned and social creative agency alt/shift/ has been appointed by Chery Motor Australia to manage the PR retainer for OMODA JAECOO.
The appointment sees alt/shift/ lead earned media relations for OMODA JAECOO, striving to grow the brand’s presence across the Australian media landscape through press office management and proactive ideation, as the brand continues its rapid expansion in the Australian market.
OMODA JAECOO, operated by Chery Motor Australia, has emerged as a new entrant in the Australian automotive sector. Since launching in Australia, the brand has recorded consecutive monthly sales growth throughout 2026, finishing 14th overall with 2,570 deliveries in May, its strongest-ever monthly result. Its flagship J5 EV recently became Australia’s best-selling electric small SUV.
“OMODA JAECOO has had an extraordinary start in Australia and earned media is a critical part of how we continue to build the brand’s credibility and presence. alt/shift/ brings the strategic thinking and media relationships to help us do that, we’re excited to have them as our partner,” said Chery Motor Australia chief commercial officer Roy Munoz.
“OMODA JAECOO is one of the most compelling brand stories in Australian automotive right now. The growth trajectory is extraordinary and the product is genuinely earning its place in the market. We’re thrilled to bring our earned media thinking to a brand with this much momentum and help tell that story in a way that cuts through,” alt/shift/ Melbourne managing director Sam Vassos added.
