Vamp has been appointed as the influencer marketing agency for ChapStick in Australia following a competitive pitch process.
The six-month engagement will see Vamp lead both influencer marketing and paid media activity for the lip care brand. The appointment comes off the back of a comprehensive strategic response, where Vamp demonstrated a strong understanding of ChapStick’s audience and objectives, evolving the initial brief into a high-impact influencer programme.
“Partnering with ChapStick in Australia to supercharge their creator marketing is very exciting. This win reflects the strength of our strategic and creative approach, designed to deliver real impact and value,” said Vamp chief revenue officer Steve Wright.
“ChapStick is an iconic global brand with a strong legacy, and we were looking for a partner who could help us evolve how we connect with audiences in Australia. Vamp stood out for their clarity of thinking and depth of insight, and their ability to translate our needs into a compelling influencer and paid media strategy,” Chapstick international marketing manager Helen Zhang added.
The partnership will focus on delivering an integrated influencer programme across Australia.
