Call it the Netflix or Hulu effect, but new research out of the US has shown how traditional TV watching has plummeted over the past six years by young Americans.
As the chart below from stats marketing firm Statista shows, Americans between 18 and 24 years old have culled some 12 hours a week from their traditional viewing habits from 2011 until 2017. The average Gen Y in the States now only watches 14 hours and 31 minutes of traditional television per week.
As the Statista report noted: “With the emergence of streaming services such as Netflix, Hulu and Amazon Prime Video, traditional TV is finding itself under increased pressure to retain its place as the go-to medium for entertainment, distraction and information. While people still spend more time watching TV then they do using any other medium, there are signs that indicate its future may not look quite as bright.”
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]