Atomic 212° has announced it has been appointed to the media planning and buying account for Chargrill Charlie’s.
Part of the Craveable Brands group – which also includes Red Rooster, Oporto and Chicken Treat – Chargrill Charlie’s opened its first store in Coogee in 1989 and now operates 22 stores across Sydney and Melbourne. Atomic 212° will work with the Chargrill Charlie’s team on all media including digital as they expand the business.
“We are thrilled to partner with Atomic 212° as we embark on the next phase of Chargrill Charlie’s growth. Their proven expertise and innovative approach align perfectly with our ambitious plans for network expansion and store growth, and we’re confident they will help us take our brand to new heights,” said Lisa White, head of marketing at Chargrill Charlie’s.
“Chargrill Charlie’s is an iconic brand in Sydney and Melbourne, with a loyal and growing customer base. We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging. Our team are delighted to work with Lisa and the team as they continue to expand through Australia,” said Atomic 212° chief executive officer, Rory Heffernan.
The new partnership with Chargrill Charlie’s follows a series of client wins and retentions for Atomic 212° over the past year including BlueScope, Great Wall Motor, BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen and UKG.
