Cruise operator, Carnival Australia, which accounts for seven iconic brands in this market, today announced FleishmanHillard has been appointed to support its public relations activities in Australia and New Zealand.
Fleishman will work with Carnival Australia and the majority of its cruise brands in developing a range of PR services including communications strategy, message planning, creative campaigns, media relations and content.
The agency was appointed in a competitive pitch process following the closure of Carnival Australia’s previous PR partner MG Media Communications after 23 years’ distinguished service including more than a decade of record cruise industry growth.
Carnival Australia represents about 70 per cent of the local cruise market. Its brands are P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Cunard, Holland America Line, Seabourn and P&O Cruises World Cruising. Holland America will continue to be represented by PEPR Publicity.
Sandy Olsen, vice president corporate affairs for Carnival Australia, said: “We were so impressed with the standard of responses from all of the agencies involved in the pitch process, and we would like to extend our thanks to those who participated.”
“We also thank our previous PR agency, MG Media Communications whose team has been a true partner in every sense of the word throughout their incredible 23-year tenure.
“With more than one million Australians cruising each year and with two million now in prospect, we have ambitious targets for further growth in Australia and New Zealand. We needed an equally ambitious partner to support these efforts.
“Fleishman impressed with their creative and strategic thinking coupled with a wealth of travel and tourism experience. We know they are the right partner to develop and execute innovative PR programs that get people talking and, importantly, booking cruise holidays.”
Jenna Orme, general manager at FleishmanHillard, said: “We’re absolutely thrilled to be working with Carnival Australia, a true leader within the travel and tourism industry.”
“Our Power of True model allowed us to crack a unique strategic proposition for Carnival Australia, which helped to inform creative ideas that demonstrated both communication and commercial impact. We’re very much looking forward to propelling the Carnival Australia portfolio across Australia and New Zealand.”
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]