Campaign: Subway In The Subways

Campaign: Subway In The Subways
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Sandwich chain Subway is promoting its $5 low fat lunch across Sydney trains throughout November. The Track-View campaign has been provided by out-of-home specialists, TorchMedia and is its first Quick Service Restaurant (QSR) campaign.

Branding 24 train panels across Sydney’s rail network, TorchMedia in conjunction with Ikon Communications have created a campaign taking full advantage of the Track-View format.

Kirsty Dollisson, GM at TorchMedia is enthused about the TorchMedia’s first QSR campaign.

“The QSR industry is well suited to this format of advertising,” she said. “With commuters engaging with the campaign on their way to and from work, we’re placing Subway at the front of mind at a time when people are often thinking about lunch or dinner. In terms of timing, it’s an incredibly effective platform for Subway,” she said.

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