Sandwich chain Subway is promoting its $5 low fat lunch across Sydney trains throughout November. The Track-View campaign has been provided by out-of-home specialists, TorchMedia and is its first Quick Service Restaurant (QSR) campaign.
Branding 24 train panels across Sydney’s rail network, TorchMedia in conjunction with Ikon Communications have created a campaign taking full advantage of the Track-View format.
Kirsty Dollisson, GM at TorchMedia is enthused about the TorchMedia’s first QSR campaign.
“The QSR industry is well suited to this format of advertising,” she said. “With commuters engaging with the campaign on their way to and from work, we’re placing Subway at the front of mind at a time when people are often thinking about lunch or dinner. In terms of timing, it’s an incredibly effective platform for Subway,” she said.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]
TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]