Shot by Nicole Bentley with stylist Mark Vassallo, the QVB’s new season campaign is equine style in high contrast.
Horse wrangling like a pro, model Nicole Trunfio strikes a commanding presence alongside jet black stallion Skipper, working crisp tailoring, clean white, monochrome stripes and dapper injections of navy from the QVB’s premium international and Australian retailers. Subtle equestrian touches of leather belting, riding boots and a collar cameo pin add traditional grace without diluting the contemporary appeal.
The second installment of the campaign edits the six most wanted trends for summer, taking a universally appealing approach to contemporary and simply beautiful dressing. Trunfio’s lively personality bursts from the shots as she plays up to the camera pulling faces, and dancing into one dynamic pose after another. While styling pulls its cues from the classics, the execution is entirely fresh with popping prints and bright hues offset by creamy pastel leather and metallic texture.
On working with Trunfio, Ipoh group marketing manager Taryn McGurk says: “After such a positive response to our first season with Nicole Trunfio from customers, it was the natural choice for us to continue with her as the face of the QVB for the whole year. She brought so much energy and commitment to the shoot, it was yet again apparent why she is one of Australia’s most successful models and the stunning campaign images speak for themselves.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.