Campaign: Nicole Trunfio for QVB

Campaign: Nicole Trunfio for QVB

Shot by Nicole Bentley with stylist Mark Vassallo, the QVB’s new season campaign is equine style in high contrast.

Horse wrangling like a pro, model Nicole Trunfio strikes a commanding presence alongside jet black stallion Skipper, working crisp tailoring, clean white, monochrome stripes and dapper injections of navy from the QVB’s premium international and Australian retailers. Subtle equestrian touches of leather belting, riding boots and a collar cameo pin add traditional grace without diluting the contemporary appeal.

The second installment of the campaign edits the six most wanted trends for summer, taking a universally appealing approach to contemporary and simply beautiful dressing. Trunfio’s lively personality bursts from the shots as she plays up to the camera pulling faces, and dancing into one dynamic pose after another. While styling pulls its cues from the classics, the execution is entirely fresh with popping prints and bright hues offset by creamy pastel leather and metallic texture.

On working with Trunfio, Ipoh group marketing manager Taryn McGurk says: “After such a positive response to our first season with Nicole Trunfio from customers, it was the natural choice for us to continue with her as the face of the QVB for the whole year. She brought so much energy and commitment to the shoot, it was yet again apparent why she is one of Australia’s most successful models and the stunning campaign images speak for themselves.”

 




Please login with linkedin to comment

Brad Pitt Clemenger BBDO Sydney

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]