Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers

Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers

Specsavers Australia and recently appointed agency cummins&partners are set to launch two new commercials in the long-running and much-loved global ‘Should’ve gone to Specsavers’ campaign.

The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

Jim Ingram Co-Executive Creative Director cummins&partners said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work.”

RESCUE

VOLLEYBALL

 

The integrated campaign also features radio, digital, plus in-store promotions throughout summer.

 

CREDITS

Client: Specsavers Australia.
Marketing Director Australia/New Zealand: Stewart Roussel
Head of National Marketing: Liz Attia
Specsavers Creative Director: Graham Daldry
Creative: cummins&partners
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Chief Strategic Officer: Adam Ferrier
Client Services Director: Ben Epstein
Account Director: Andrea Perkins
Agency Producer: Naomi Nienaber
Production: Plaza Films
Director: Nicholas Reynolds
Executive Producer: Peter Masterton
Producer: Cathy Rechichi
DOP: Ben Shirley
Editor: Peter Whitmore @ The Editors
Post Production & VFX: Hugh Seville @ Little Big Man
Animation: Steven Anderson @Finland Film
Colourist: Daniel Stonehouse @ Crayon
Music: Song Zu




Please login with linkedin to comment

Activations Big Brother Clemenger BBDO Sydney

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]