Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers

Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers

Specsavers Australia and recently appointed agency cummins&partners are set to launch two new commercials in the long-running and much-loved global ‘Should’ve gone to Specsavers’ campaign.

The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

Jim Ingram Co-Executive Creative Director cummins&partners said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work.”




The integrated campaign also features radio, digital, plus in-store promotions throughout summer.



Client: Specsavers Australia.
Marketing Director Australia/New Zealand: Stewart Roussel
Head of National Marketing: Liz Attia
Specsavers Creative Director: Graham Daldry
Creative: cummins&partners
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Chief Strategic Officer: Adam Ferrier
Client Services Director: Ben Epstein
Account Director: Andrea Perkins
Agency Producer: Naomi Nienaber
Production: Plaza Films
Director: Nicholas Reynolds
Executive Producer: Peter Masterton
Producer: Cathy Rechichi
DOP: Ben Shirley
Editor: Peter Whitmore @ The Editors
Post Production & VFX: Hugh Seville @ Little Big Man
Animation: Steven Anderson @Finland Film
Colourist: Daniel Stonehouse @ Crayon
Music: Song Zu

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