Specsavers Australia and recently appointed agency cummins&partners are set to launch two new commercials in the long-running and much-loved global ‘Should’ve gone to Specsavers’ campaign.

The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

Jim Ingram Co-Executive Creative Director cummins&partners said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work.”

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The integrated campaign also features radio, digital, plus in-store promotions throughout summer.

 

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