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Reading: Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers
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B&T > Advertising > Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers
Advertising

Campaign: Cummins&Partners Says You Should’ve Gone to Specsavers

Emma O'Leary
Published on: 29th October 2014 at 9:43 AM
Emma O'Leary
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Specsavers Australia and recently appointed agency cummins&partners are set to launch two new commercials in the long-running and much-loved global ‘Should’ve gone to Specsavers’ campaign.

The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

Jim Ingram Co-Executive Creative Director cummins&partners said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work.”

RESCUE

http://youtu.be/r7V3cdQ1lpY

VOLLEYBALL

http://youtu.be/XWaPSl0r-Y0

 

The integrated campaign also features radio, digital, plus in-store promotions throughout summer.

 

CREDITS

Client: Specsavers Australia.
Marketing Director Australia/New Zealand: Stewart Roussel
Head of National Marketing: Liz Attia
Specsavers Creative Director: Graham Daldry
Creative: cummins&partners
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Chief Strategic Officer: Adam Ferrier
Client Services Director: Ben Epstein
Account Director: Andrea Perkins
Agency Producer: Naomi Nienaber
Production: Plaza Films
Director: Nicholas Reynolds
Executive Producer: Peter Masterton
Producer: Cathy Rechichi
DOP: Ben Shirley
Editor: Peter Whitmore @ The Editors
Post Production & VFX: Hugh Seville @ Little Big Man
Animation: Steven Anderson @Finland Film
Colourist: Daniel Stonehouse @ Crayon
Music: Song Zu

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TAGGED: Activations, Big Brother, Clemenger BBDO Sydney
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By Emma O'Leary
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I am a creative and innovative Executive Assistant with a focus on talent and culture, and many years experience in a variety of industries ranging from Advertising, Government, Real Estate and Retail. I am truly passionate about people, culture and brand experience, and I have proven time and again to be self-motivated, loyal, articulate and endlessly positive. I am a multi-tasking extraordinaire and pride myself on my ability to foster relationships and influence peers at any level.

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