Caltex broadens Tongue's remit

Caltex broadens Tongue's remit

EXCLUSIVE:Fuel supplier Caltex has extended the remit of Sydney independent agency Tongue as its digital agency after extending their existing contract.

The agency has been handed a remit to re-examine the brand, which also has a number of convenience stores in its petrol stations to exploit more long-term opportunities, as well as redeveloping the site.

Mark Leathan, brand advertising and marketing communications manager, said: “Caltex has a strong and continuing commitment to digital and we’re working with Tongue to develop a framework for identifying and prioritising the ongoing opportunities it presents, as well as executing the business critical programs.”

Tongue also works with BlackBerry, which will be launching a new campaign this year as it launches its make-or-break new operating system and phones.

Please login with linkedin to comment

Latest News