It’s that time of year again, when jingles fill the air, fairy lights twinkle, and Christmas ads turn our screens into a festive wonderland! These ads sprinkle a little magic into our holiday countdown. They remind us to laugh louder, hug tighter, and maybe grab that extra mince pie, because Christmas is all about joy, too much food, and sharing the love in the most wonderfully over-the-top way possible.
Join us as we “wrap” all the Christmas ads for 2025. This article will be a living, breathing organism that is constantly updated as a new spot comes across our desk.
So, without further ado, let’s unpack all the best “Chrissie Crackers” of 2025!
A Christmas That Would Make Sherlock Proud
Amazon’s “Five Star Theatre” campaign stars Benedict Cumberbatch delivering absurd five-star reviews with the gravitas of a Shakespearean performance. Set by a cozy fireplace amid Amazon packages, the advert turns mundane product reviews into comedic, dramatic moments.
Danny Zuko returns for Capital One
Capital One’s festive advert, “Greased Sleigh-Ridin,” sees John Travolta reprise his iconic role as Danny Zuko, now dressed as Santa Claus. He performs a reimagined version of Grease’s famous Greased Lightnin’ dance alongside elves and a transforming sleigh.
Heathrow Airport
Heathrow’s Christmas advert, “It Must Be Love,” follows beloved Christmas favourites, bears Doris and Edward, as they explore the airport, rediscovering the joys of travel. Featuring friendly staff, duty-free shops and driverless pods, the story blends nostalgia, humour, and modern technology.
Walmart’s “WhoKnewVille”
Walmart’s “WhoKnewVille Christmas ad, inspired by the iconic Whoville from Dr. Seuss’ The Grinch Who Stole Christmas, turns the world on its head, focusing on how Walmart has everything needed for the holidays, with a little Who named Mindy Lou discovering this after wishing for an easier Christmas for her town.
Dymocks’ Gifts That Tell A Story
Born has unveiled its 2025 Christmas campaign for Dymocks, bringing a fresh creative platform to the bookseller at the peak of the gifting season.
Built on the insight that a thoughtful gift often says what words can’t, the campaign positions books as the most meaningful gift of all. Each execution focuses on the humble gift tag, revealing the sentiment, inside jokes and quiet confessions behind every present.
The platform, Gifts That Tell a Story, spans in-store POS, OOH, social, catalogue and motion, all anchored in a warm, tactile visual world inspired by classic festive gifting. Book covers are paired with handwritten tags that spotlight the relationship between giver and receiver, reminding Australians that a book is never just a book at Christmas.
Apple’s Critter Carol
Apple’s holiday spot sees a ragtag band of puppet forest friends perform a quirky rendition of ‘Friends’ by New Zealand musical comedy duo Flight of the Conchords. As a hiking duo passes by, one of them drops their phone in the snow–only for a woodland creature to start filming himself singing with the gadget, and others quickly joining in.
The animal gang, including a raccoon, bear, rat, owl, deer, and squirrel, capture the eclectic sides of friendship in the animal kingdom, not least “eating trash together” and “avenging your death”. The hiker hilariously returns for his phone with an unexpected video in his camera roll.
Created by TBWA\Media Arts Lab and directed by Mark Molloy, it continues Apple’s long-running ‘Shot on iPhone’ campaign, with the ad shot entirely on the iPhone 17 Pro. The puppets were handcrafted by Puppets Magic Studio.
Kevin & Katie Finally Tie The Knot In Aldi’s Christmas Finale
It’s the most highly anticipated wedding of the year: Kevin the carrot finally gets to marry his sweetheart, Katie the carrot. The couple star in a musical wedding with various vegetable- and fruit-shaped friends and family, but not before a final twist threatens to delay it once again.
After a pear-shaped stag party and a romantic teaser, the lovebirds finally get to tie the knot in this heartwarming Christmas finale.
Google Gives Missing Stuffed Lamb An Adventure & Santa A Makeover
Google’s two new holiday spots follow its Love Actually skit. Its first, ‘Mr. Fuzzy’s Big Adventure,’ is a storybook-esque story about a frantic couple who realise their daughter’s beloved stuff lamb had been left behind on an airplane. In an effort to save the day, the pair use Google’s Gemini tools to help them find a new lamb–in the meantime, they use Veo and Nano Banana AI video- and image-generation software to create a heartwarming story about the adventure the lamb is on before it returns home.
The second spot, ‘Big Night Out?’, spotlights Santa himself, who’s grown weary of donning his yearly festive outfit. Tapping Google search features like AI mode and virtual Try On, he styles himself anew. The ad continues the ‘Just Ask Google’ positioning, framing search as a helping hand rather than a scene stealer. Both spots were made in-house by Google Creative Lab.
Google Pixel hosts mini Love Actually reunion
Google has launched a timeless holiday spot. This time, the company stages a playful Love Actually reunion, even if the returning star isn’t quite as celebrated as he expects.
In “It’s Pixel, Actually”, Thomas Brodie-Sangster revisits memorable locations and moments from the film, believing onlookers are snapping photos of him. Best known for playing Sam, the charming, drum-playing son of Liam Neeson’s character, he eagerly anticipates the attention, only to discover everyone is actually using the Pixel 10 Pro’s 100x zoom to capture entirely different subjects.
Those subjects include Martine McCutcheon, who played Natalie opposite Hugh Grant. Brodie-Sangster is also upstaged by a child dressed as a lobster, a background dancer, and ultimately a Pixel billboard.
Uber
Uber and Mother New York return with “Close”, a contemplative holiday film that mirrors the emotional weight of its predecessor “In Good Time” while highlighting the brand’s dependable role in life’s pivotal moments.
The story follows a daughter’s Uber ride to her father’s home, prompting a reflective journey through their complicated relationship, amplified by Michael Spiccia’s introspective direction and a haunting James Blake soundtrack.
Maybe It’s Christmas, Maybe It’s Maybelline
Maybelline New York is ushering in the holiday season with “Maybe This Christmas”, a five-part micro-drama that brings fan favourites Lacey Chabert and Dustin Milligan back together. The series leans into the rising trend of bite-sized storytelling.
Across adjacent NYC apartment windows, a charming connection begins to unfold between two strangers. What starts as flirtatious glances and cozy holiday chemistry slowly evolves into a curious mystery. Each brief episode reveals another clue, suggesting this winter romance might be far more complicated than it first appears.
McDonald’s Grinchy Christmas
McDonald’s Australia and Wieden+Kennedy Sydney are back with a new campaign for summer—and a certain mean, green grump has plans to ruin Australia’s Christmas spirit. After its debut in Canada last year, Macca’s and Dr. Seuss Enterprises are bringing the Grinch Meal platform down under—available at McDonald’s restaurants nationwide from November 19.
The fan truth for this campaign is one that every Aussie knows—the best summer days always end at Macca’s. The work speaks to Aussie families enjoying their holiday break and how the Grinch is determined to do everything he can to ruin their summer. But despite his best efforts, his antics only make the season brighter.
Directed by Jesse James McElroy, the campaign launches with a playful, cinematic film titled ‘I’m Ruinin’ It,’ paying tribute to Dr. Seuss’ classic, “How the Grinch Stole Christmas!” In the film, fans watch the Grinch spying on the people of Australiaville, who are enjoying their sunny holiday season a bit too much for his liking. Determined to put an end to the cheer, he cooks up a mischievous plan to ruin Australia’s summer holiday season—and he’s starting with Macca’s.
Disney Brings Doodles To Life
With more than a nod to Toy Story nostalgia, Disney has created its ‘Best Christmas Ever’ ad, teaming up with Kiwi Hollywood director Taika Waititi and award-winning UK shop adam&eveDDB.
The film follows a young girl whose Christmas comes to life after a scribble drawing suddenly comes to life when Santa mistakes it for a wish.
Telstra’s Haunting Chrissie Campaign
Building on last year’s campaign, this chapter of Telstra’s ‘Together is for Christmas’ focuses on finding your own groove amid the traditions of Christmas.
It sees an emo/goth/it’s-not-a-phase-mom (delete as desired) teenager, shunned by society, find comfort and solace in a similarly ghost.
Waitrose’s Cheesy Christmas Epic
Comedian Joe Wilkinson and uber-famous actress Kiera Knightley star in this epic four-minute long Christmas spot for hoity toity British supermarket Waitrose.
It’s well worth a watch. If only for a reminder that you’re not rich enough to buy the cheese at the Waitrose deli counter.
PETA’s Bloody Disastrous Dinner
PETA’s British Christmas ad ‘Christmassacre’ shows a family enjoying a tasty, meta-focused Christmas dinner. But things take a turn for the worst as they end up covered in blood, showing the sacrifice 180 million animals made for the poms to have pigs in blankets, turkey crowns and other delicious morsels.
Kevin the Carrot’s bucks party gets out of hand
It’s every bachelor carrot’s worst fear. You’re soon to be married to fiancée, Katie, but get tied to the North Pole in a Bucks Party that has gone pear shaped.
That is the predicament that Aldi’s Kevin the Carrot has found himself in this year’s Christmas spot.
ALDI Australia
Aldi Australia has revealed ‘Go On, It’s Christmas’, inviting Aussies to sneak a slice (or two) of panettone, don their comfy pants and truly go all in on the festivities—because it’s Christmas.
This year’s campaign celebrates ALDI’s affordable range as the spark for all the wonderfully indulgent moments that make the season so special without guilt or compromise.
UBER Eats
The campaign puts a fun twist on Uber Eats’ iconic doorbell chime, using it as a tongue-in-cheek censor to bleep out the spontaneous swearing that slips out when Aussies and Kiwis discover just how jaw-droppingly good the deals are on the Uber Eats app.
Inspired by the insight that Aussies and Kiwis can’t help but let an expletive fly when confronted with a seriously good bargain, the campaign takes this all-too-relatable reaction into delightfully awkward territory. In this latest instalment, a shopping centre Santa drops his child-friendly persona after glimpsing the silly season deals on Uber Eats. This follows earlier fan favourites—one where a serene bridge game is abruptly interrupted by a $10 burger offer, and another where a live news anchor can’t quite keep it together after spotting a $10 grocery deal just as the cameras roll.
Burberry
Directed by John Madden, Burberry’s Christmas campaign unfolds in a cosy London townhouse. Amid the charm and commotion of party preparations, legendary comedian and actor Jennifer Saunders welcomes an all-star cast from the worlds of film, fashion and sport: Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min. Each arrives bearing gifts, good humour and a touch of Burberry elegance.
From canapés to carols, the story follows Saunders as she hosts her guests for the festive gathering, including an impromptu doorstep performance from a family of carollers.
LEGO
Lego’s Christmas advert tells the children of the world to ditch their tablets and phones in favour of playing with real, tactile toys instead.
The short film tells the story of 12-year-old Eddie who has forgotten the magic of play and prefers the solitude of his room over the joy of family fun this holiday season alongside a cheerful remix of Lionel Richie’s timeless classic ‘Hello’.
Stockland
Stockland has launched its annual Christmas campaign, Sort It at Stockland, that spotlights the role its town centres play in making it easier for customers to enjoy every moment of the season – no matter what it brings.
The campaign features a series of 15-second videos that capture the joys – and, at times, chaos – of the festive season, including the everyday essentials and last-minute items that can easily be picked up at a Stockland town centre.
Coles
Coles has launched its Christmas campaign, starring a very hungry basset hound roaming the streets looking for any morsels to devour.
Created by bespoke agency Smith St. (comprised of Omnicom agencies DDB ,TBWA and OMD) the campaign positions Coles as the destination for every kind of Christmas.
Sephora
Mariah Carey has declared “It’s time!” once again, officially ushering in the holiday season with her annual Christmas kickoff video. But fans are feeling less than festive this year, slamming the star’s new Sephora-branded version as a commercialised twist on a beloved tradition.
John Lewis (UK)
John Lewis has released its eagerly awaited Christmas ad and, reader, we’d get the glow sticks ready.
Created by Saatchi & Saatchi London, the spot centres around a father-son relationship and features 90s dance hit ‘Where Love Lives’ by Alison Limerick, though this time reimagined by British artist and producer Labrinth.
Big W
BIG W has launched its new Christmas campaign, where mums are given kudos, not the big guy in red. Off the back of their recent brand campaign, BIG W continues to lean into the chaos of parenthood by acknowledging the tireless efforts mums put into making Christmas magical.
Ignoring the traditional tropes of Christmas advertising, BIG W instead gives mums a moment to shine, by voicing their massive Christmas to-do-list.
Marks & Spencer (UK)
M&S Food’s 2025 Christmas ad, Traffic Jamming, stars Dawn French as the fairy and chef Tom Kerridge, transforming a holiday traffic jam into a festive feast. Set to Driving Home for Christmas, the playful film celebrates joyful indulgence and M&S’s signature seasonal treats.
ASDA (UK)
Asda has launched its new Christmas campaign with a little help from a familiar green furry friend, the Grinch, proving the retailer can convert even the biggest Christmas cynic with its outstanding product range and Asda prices.
Built on the premise that everyone has that one person in the family who can be a bit ‘grinchy’ about Christmas, the ad begins as locals mingle and shop in a Christmas market – a leaves you with a jingle that will be stuck in your head until Easter.
Aldi (UK)
Aldi has delighted fans by dropping a heartwarming teaser that confirms the much-anticipated return of its iconic Christmas character, Kevin the Carrot. As he celebrates his 10th anniversary, Kevin will be returning to screens for the 2025 festive campaign but with an exciting, romantic twist.
Westfield
Westfield has unwrapped its 2025 Christmas campaign, ‘Creatures of Christmas’; a celebration of the festive personalities that emerge when the tinsel goes up and the holiday spirit takes over.
Welcoming all Creatures of Christmas to join in the joy at Westfield this season, ‘Creatures of Christmas’ shines a spotlight on the wonderfully human side of the season; the funny and perhaps familiar characters we all know (and secretly might be).
Myer
Myer is once again capturing the joy, wonder and anticipation of Christmas with its 2025 campaign – a celebration of the unspoken magic you feel when you open the perfect gift.
In collaboration with Howatson+Company, the retailer is turning up the volume on festive spirit, uniting the brand’s enduring Christmas heritage with fresh Australian talent. Myer has joined forces with acclaimed local artist Sycco to reimagine a not‑so‑traditional Christmas tune, Jamiroquai’s ‘You Give Me Something’, infusing it with new energy, soul, and a distinctly Australian warmth. The result is an anthem that captures the fuzzy feeling of finding, giving and receiving gifts that are truly special.
Sainsbury’s (UK)
UK grocer, Sainsbury’s, is once again sprinkling a bit of Roald Dahl magic into its Christmas campaign, with a return from everyone’s favourite dream-catching giant, and this time, he’s got company.
The U.K. supermarket’s new festive ad sees the Big Friendly Giant (BFG) join Sainsbury’s colleague Annie on a mission to save Christmas after an unexpected visitor, a rather greedy giant, scoffs an entire family’s Christmas feast. Cue a race through town to restock the missing food and a heartwarming ending as Annie invites the BFG to Christmas lunch.
Coke
Coca-Cola launched its global “Refresh Your Holidays” campaign, headlined by a “refreshed and optimised version” of its classic “Holidays Are Coming” ad. The 60-second spot, co-developed with generative AI, opens with Santa Claus cracking open a bottle of Coke, before following the journey of the brand’s iconic red delivery trucks as they illuminate towns and captivate a cast of animated animals, including polar bears, penguins, puppies and rabbits.
While last year’s AI-driven update to “Holidays Are Coming” was met with controversy, Coca-Cola insisted the creative evolution reflects both brand heritage and innovation.
Kitchen Warehouse
The campaign rolled out across Nova and Smooth FM with sixty daily radio spots. Each one is written by humans, produced with a little AI finesse, and broadcast for a single day before making way for the next. Together they form a living countdown to Christmas, supported by a series of video content pieces that extend the idea across social and digital channels.
QIC Shopping Centres
Creative agency Jane Doe Creation has partnered once again with QIC Shopping Centres to launch a joyful new Christmas campaign, ‘Take Joy to the Limit This Christmas’. Building on the success of last year’s Joy Bringers platform, this year’s campaign celebrates the people who embody the true spirit of the season, those who go above and beyond to make Christmas magical for everyone.
