BritBox the provider of British entertainment to Australian audiences, has launched local campaign ‘See It Differently’.
Designed to surprise and delight fans of British television as well as attract new audiences to the unique art of British entertainment, this global creative was filmed over 14 hours in a single choreographed take to showcase the artistry and unmistakable charm of British entertainment.
‘See It Differently’ is an ambitious cinematic feat that draws on traditional production craftsmanship, captured over hours using a dynamic, highly-choreographed, single-shot sequence filmed at one frame per second by using a precision motion control unit.
The ad features a viewer so immersed in British content that they transform into four distinct characters that come to life across four dynamic scenes, which highlights the different drama genres core to the service’s content strategy: period, mystery and crime.
To bring this creative campaign to life, BritBox partnered with London-based advertising agency Uncommon Creative Studio. The hero film is produced by indie production house BlinkInk and is the brainchild of stop-motion director Nicos Livesey who has directed films for the likes of Iron Maiden, Gorillaz, and the BBC.
“Following the launch of a bigger and better BritBox in Australia, which includes more new and exclusive content as well as three new channels, we are now introducing a new creative campaign that is unlike anything we have done before,” said Richard Hill, head of marketing and PR at BritBox Australia. “In adopting this innovative global creative campaign for Aussies, we are asking our local audience to ‘See it Differently’, while also connecting to the true craftsmanship of British telly.
“For Aussies that feel like they are running a content marathon trying to keep up with endless streaming, BritBox is the perfect place to catch your breath. With ‘See It Differently’, we’re inviting viewers into a world that is at once familiar and transporting, with a surprising range of stories that stick with you. As we grow our local presence, our mission is to continue to bring impactful, talked about stories to Australians who love British telly,” continued Hill.
“An unspoken truth of any creative act is that the endeavour of a project can be as powerful as the finished article, you can feel the work in the work,” said Nils Leonard, co-founder at Uncommon Creative Studio.
“In an age where any image can be made in a matter of seconds with AI, we choose to return to the classic techniques in cinema craft to showcase the very best of British entertainment on BritBox.”
