This piece from Scott Galloway's site L2 looks at the benefits of dark social on Facebook and why more brands should be using it.
By 2017, social network ad spending will reach $35.98 billion, representing 16 per cent of all global digital ad spend. Advertisers in North America especially place a premium on social media, ponying up $12 billion on social network advertising, up from a mere $4.9 billion in 2013.
Unlike traditional channels like TV, the pace of innovation in social has been breakneck. A wide range of advertising models and ad formats have emerged for brands in the past two years, as covered in our upcoming Intelligence Report on Digital Video.
Facebook – which dominates the paid social advertising landscape and attracts 65.5 per cent of all social network ad spending worldwide – is a key battleground as brands vie for consumer attention with their dollars.
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]