Born, the independent creative agency recently crowned B&T’s Independent Agency of the Year (Fewer than 50 Employees), has announced a significant expansion of its physical footprint and leadership team following a period of rapid national growth.
The agency has officially moved its Sydney headquarters into the storied warehouse space in Surry Hills previously occupied by Special Group. The move marks a “coming of age” for the agency, providing a scaled-up creative hub to support a burgeoning roster that now includes Dymocks, Unity Bank, Discovery Parks, University of Canberra, and Glenvill Homes.
“Moving into the old Special Group office in Sydney feels like a symbolic nod to the path we’re on. We loved our time at Born House, but Born Warehouse is the step up we needed in so many ways” said David Coupland, co-founder and strategy director of Born.
Simultaneously, Born has secured its first permanent bricks-and-mortar office in Adelaide, following a successful stint in a serviced space on Leigh Street. The move solidifies Born’s commitment to the South Australian market, where it has already picked up major wins including growing its remit with G’day Group recently launching Discovery Park’s first ever mascot, Bruce.
To support the expansion, Born has bolstered its strategic and creative firepower with three senior appointments in its Adelaide team:
Jordaine Chattaway joins as strategy director. Arriving from Fuller, Chattaway brings over 15 years of marketing and strategy experience (including M&C Saatchi)
Sam Brown and Jacob Brook join the team from Simple, as designer and senior account manager respectively.
“Born has reimagined the creative agency model, combining ambitious thinking, exceptional work, and a genuine commitment to work–life balance. I’m incredibly excited to be part of the journey as we expand our footprint across Sydney, Adelaide and beyond,” Chattaway said.
Co-founder and creative director Jenny Lennon said bringing Chattaway, Brown and Brook in was a major coup for Born.
“They are all remarkably talented, and best in class. We’re excited to be investing in Adelaide’s talent, and excited to keep growing our footprint here” she said, adding: “Adelaide has been incredible to us, and having our own front door there is a really proud moment. I love this city”
The expansion follows a 2025 that saw Born triple its revenue and grow its team from three to over 15 staff. The agency will also be releasing its ‘narrative theory’ tool later this year to continue to grow its influence in industry.
