Blackmores Announces Marketing Development Program

Blackmores Announces Marketing Development Program
B&T Magazine
By B&T Magazine
SHARE
THIS



Blackmores Group has announced its newly launched marketing development program, Blackmores Vitality Brand Masters, has received Endorsement from the Australian Marketing Institute (AMI). Blackmores is the first and only vitamin company to receive this prestigious recognition by the peak professional marketing body in Australia. 

Over the past two years, Blackmores Group has developed a comprehensive Marketing capability program that underscores its commitment to developing a world-class marketing community across the 13 markets it operates in.  

Blackmores Vitality Brand Masters provides structured learning programs and tools designed to enhance and build the marketing skills of the Group’s marketers. Underpinning the structured learning programs is the Blackmores Marketing Competency Framework, which outlines the critical skills and competencies required to shape and develop a marketing career. This framework is based on external benchmarking and has been tailored specifically for Blackmores Group.

The Vitality program focuses on the development of nine major competencies for brand/product marketers, such as strategic thinking, building strong brands, commercial acumen, and execution management. Each competency then has very detailed and specific skill outcomes defined across a range of proficiency levels, making it a practical tool for professional career development. 

Joanne Smith, Blackmores group chief marketing & innovation officer said, “At Blackmores Group we recognise the critical role that marketing plays in driving growth. We champion the development of our marketing community by providing critical business experiences, by coaching and mentoring and through structured capability programs such as Blackmores Vitality Brand Masters. 

“The new program enables our marketers to access a comprehensive range of training programs designed to develop the skills, tools and capabilities of a world-class marketing organisation. It has been externally benchmarked and it is the only capability program in the Healthcare and Pharmaceutical industry that is accredited by the Australian Marketing Institute”. 

AMI Chair, Andrew Thornton, said: “We are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program.  Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.”  

As part of the program, Blackmores marketers will receive points towards their Certified Practising Marketer (CPM) accreditation with the Australian Marketing Institute. The CPM title is the trust mark of a professional marketer. The CPM is the only professional accreditation of its kind for marketers in the Asia-Pacific Region and a title that officially recognises both formal education and the successful application of marketing knowledge and skills in practice. 

As a Group, Blackmores invests in the talent of its employees through innovative and tailored learning journeys that focus on the holistic and functional skills required to succeed. 

Blackmores Group believes it is important for its own people to have access to the best learning and development programs. The Marketing function plays a key role in Blackmores Group reaching its ambition of connecting 1 billion consumers to the healing power of nature by 2025.  Employees are part of a world-class, learning-focused organisation that provides growth, development and career opportunities. 

Please login with linkedin to comment

Blackmores

Latest News

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans
  • Media

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans

A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]

Fabulate Names Marie Galinsky As National Sales Director
  • Marketing

Fabulate Names Marie Galinsky As National Sales Director

Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
  • Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer
  • Technology

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer

Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results
  • Media

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results

Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]

VMG Appoints Brendan Harper As Frontier Media Queensland GM
  • Media

VMG Appoints Brendan Harper As Frontier Media Queensland GM

Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]

Havas Australia Appoints OIS As Third-Party Verification Partner
  • Advertising

Havas Australia Appoints OIS As Third-Party Verification Partner

Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings
  • Media

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings

BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]

OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]