BigAds is set to launch its AI-powered agentic planner in Australia. It is a new capability within its Bud HyperLocal platform designed to simplify the planning and activation of omnichannel digital campaigns.
For many brands and agencies, launching a campaign across multiple digital channels still requires coordinating multiple platforms, teams and reporting systems.
BigAds’ new agentic planner aims to eliminate that complexity.
The technology allows marketers to describe a campaign objective. The platform then automatically builds the audience, maps relevant geographic areas, allocates budget across channels and generates activation-ready deal IDs. Ultimately enabling campaigns to go live in as little as five minutes.
According to BigAds, the technology has been trained on more than a decade of campaign data from the Australia market, combined with insights derived from the Australian Census datasets.
David Green CEO at BigAds said: “We’ve spent more than 15 years helping brands run digital campaigns across Australia,”
“What we’ve learned is that the biggest barrier to effective omnichannel marketing isn’t creativity or strategy – it’s operational complexity. Campaigns still require multiple systems, manual setup and fragmented reporting.”
“The Agentic Planner removes that friction. You describe the campaign and the platform builds the plan, activates the channels and generates the reporting framework. In many cases campaigns can be live in under five minutes.”
The platform uses Australian census-derived demographic insights alongside real-world geographic targeting tools to identify relevant audiences and locations, allowing campaigns to be planned with local context and actionable buyer intent data.
Once activated, users use the creative assembly tool to take assets and turn them into operational creative tags to run across certified digital channels with performance reporting unified within a single dashboard.
Green added: “Traditionally, media planning starts in slides and then needs to be rebuilt again inside buying platform,”
“With Agentic Planner, the strategy flows directly into activation. The plan doesn’t get lost in translation.”
The agentic planner is now to Australian brands and agencies through the Bud HyperLocal platform, with BigAds inviting early partners to trial the technology.
