NOVA Entertainment has announced that DM Podcasts (Diamantina Media) will be joining the NOVA Entertainment Podcast Network (NEPN), in a strategic partnership that will see NOVA host and commercialise their slate of popular podcasts, alongside an investment in shared original podcast titles.
The partnership will see NOVA Entertainment represent DM Podcast’s full network of shows across popular categories in sport, comedy and entertainment, which includes the award winning ‘The Betoota Advocate Podcast’ and ‘So Dramatic!’, as well as developing and releasing new co-productions titles which will grow audiences and provide greater integration opportunities for brands.
Kane Reiken, NOVA Entertainment’s Digital Commercial Director said, “The NOVA Entertainment Podcast Network is known as a network built for brands, and this partnership with Diamantina Media showcases our continued commitment to building and supporting quality local original content which creates new contextual, and talent led environments for our clients.
“Our considered approach to partnerships identified DM Podcasts as a content producer at the forefront of pop culture in Australia, with considerable success in entertaining and engaging audiences across multiple titles.”
Antony Stockdale, Founder, DM Podcasts said: “We are excited to partner with NOVA Entertainment. This co-production deal is the first of its type in Australia and we believe this is the future for podcasting. DM Podcasts is thrilled that NEPN share the same vision and ambition that we do. We believe this partnership is the best of both worlds, allowing us to maintain our voice as authentic, independent content creators, with the support, knowledge and resources of Australia’s fastest-growing media business.”
The partnership will allow both brands to further scale their ambitions to continue to lead the market in creating high quality Australian content that connects with audiences and provides compelling advertising opportunities for clients to drive impact and deliver results.
