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Reading: Becks & Zinedine Zidane Enjoy A ‘Bromance’ In Latest Adidas World Cup Campaign
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B&T > Campaigns > Becks & Zinedine Zidane Enjoy A ‘Bromance’ In Latest Adidas World Cup Campaign
Campaigns

Becks & Zinedine Zidane Enjoy A ‘Bromance’ In Latest Adidas World Cup Campaign

Staff Writers
Published on: 9th July 2018 at 3:41 PM
Staff Writers
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Two retired footballing legends have reunited in a new World Cup campaign for sportswear giant Adidas, who also happens to be a major sponsor of this year’s tournament in Russia.

The ad features none other than England legend David Beckham, 43, and French great Zinedine Zidane, 46.

Titled “Create Respect”, the ad’s a simple one where the two former sporting foes regale what they most admired about each other’s games during their playing days.

Zindane answers in French and ultimately one-ups Becks due to the fact he was a World Cup winner in 1998.

The ad’s the work of creative agency Iris and actually debuted on Beckham’s Instagram account. It includes the two iterations below:

 

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TAGGED: 2018 FIFA World Cup, Adidas, david beckham
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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