Bauer Hands Over Outdoor Magazine To Adventures

Bauer Hands Over Outdoor Magazine To Adventures
SHARE
THIS



Adventures Group Holdings has announced it will take over publishing Outdoor magazine from Bauer Media, after the two companies agreed to terms this week.

Outdoor is an adventure magazine featuring human-powered experiences such as hiking and paddling, road trips and iconic destinations, as well as an array of technical features and how-to guides.

Published for the past eight years by Bauer Media under the Australian Geographic Outdoor brand, Outdoor will return to its original masthead in July under Adventures, coinciding with the launch of its own standalone website to be hosted at www.outdooraustralia.com.

Adventures is a newly-formed content and marketing business servicing the Australian tourism sector, with a particular focus on domestic self-drive travel.

Rob Gallagher, CEO of Adventures, said Outdoor will fit perfectly into the business and benefit from its market expertise.

“Our group has demonstrated capability in increasing the audience size and engagement for our own brands, and those of our partners, within this market by establishing new communication channels and improving the consumer experience,” he said.

“The addition of Outdoor expands our audience reach to over half a million users per month and complements our existing stable of brands that includes Caravan World, CAMPER Trailer Australia, Travelin and Turu.com.au.”

Adventures content director Travis Godfredson said Outdoor is a well-respected masthead with a highly-engaged audience base.

“It’s a brand with a rich heritage that captures the spirit of adventure, with great practical tips on where to, how to and what with,” he said.

“Our mission is to maintain the quality of editorial that Outdoor is renowned for, and enhance it through new formats including video and social channels, as well as closer relationships with our industry and tourism partners.”

Please login with linkedin to comment

Adventures Adventures Group Holdings Outdoor magazine POPAI The Edge

Latest News

marie claire Asks Australia’s Leading Advertising Agencies To Talk About Consent
  • Advertising

marie claire Asks Australia’s Leading Advertising Agencies To Talk About Consent

With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]

Envisioning The Future Of Targeted Advertising: Where Do We Go From Here?
  • Partner Content

Envisioning The Future Of Targeted Advertising: Where Do We Go From Here?

Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]

Partner Content

by B&T Magazine

B&T Magazine
Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]