Bauer Hands Over Outdoor Magazine To Adventures

Bauer Hands Over Outdoor Magazine To Adventures
SHARE
THIS



Adventures Group Holdings has announced it will take over publishing Outdoor magazine from Bauer Media, after the two companies agreed to terms this week.

Outdoor is an adventure magazine featuring human-powered experiences such as hiking and paddling, road trips and iconic destinations, as well as an array of technical features and how-to guides.

Published for the past eight years by Bauer Media under the Australian Geographic Outdoor brand, Outdoor will return to its original masthead in July under Adventures, coinciding with the launch of its own standalone website to be hosted at www.outdooraustralia.com.

Adventures is a newly-formed content and marketing business servicing the Australian tourism sector, with a particular focus on domestic self-drive travel.

Rob Gallagher, CEO of Adventures, said Outdoor will fit perfectly into the business and benefit from its market expertise.

“Our group has demonstrated capability in increasing the audience size and engagement for our own brands, and those of our partners, within this market by establishing new communication channels and improving the consumer experience,” he said.

“The addition of Outdoor expands our audience reach to over half a million users per month and complements our existing stable of brands that includes Caravan World, CAMPER Trailer Australia, Travelin and Turu.com.au.”

Adventures content director Travis Godfredson said Outdoor is a well-respected masthead with a highly-engaged audience base.

“It’s a brand with a rich heritage that captures the spirit of adventure, with great practical tips on where to, how to and what with,” he said.

“Our mission is to maintain the quality of editorial that Outdoor is renowned for, and enhance it through new formats including video and social channels, as well as closer relationships with our industry and tourism partners.”

Please login with linkedin to comment

Adventures Adventures Group Holdings Outdoor magazine POPAI The Edge

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]